Exemplar case study covering the 6 key areas of the music industry.

1. If the music industry was… You’re knowledge of the music industry must come from recent case studies. LO: To identify a case study which you will then use to teach a key concept.

2. The Music Industry Institution Audience Production Distribution Marketing Exchange/ Exhibition Consumption Reception

9. Fiction Records Polydor Records Universal Music Group Word of mouth Hype Integrity Distribution Marketing BUDGET!

18. Reception