The 1975- Promotion and Music Industry

1. Georgia-Mae Smith
AS Media Studies
Section B: Institutions & Audiences/ The Music Industry
Overhalf termyou needtoprepare foryour studyof Institutionsand Audiences,SectionBof your
MediaexaminJanuary.
The topic forthisis unitis THE MUSIC INDUSTRY
The firstarea we will lookatare channelsof:
 Production
 Distribution
 Consumption
inthe musicindustry.
Task
Research a musical artist.The artistcan be a soloperformerorband, pastor present,buttry to find
an artistthat has recentlyhada newrelease track/cdalbum.
Prepare research whichshowsthe following:
The 1975 are an alternative rock/indie rock/indie pop/powerpop/new wave band.Theyproduce
theirownmusic,sometimeswiththe helpof the producerMike Crossey.Theyare signedtofour
labels,DirtyHitwhichisan independentlabel disriputedbyUniversalMusic,PolydorUKwhichisa
subsidiaryof Universal Music,VagrantwhichisindependentanddisriputedbySonyandInterscope
Recordswhichisa subsidiaryof Universal Music.There lastrelease wasof theiralbumnamed The
1975 whichwasreleasedonthe 2nd
September2013 howevertheyhave anupcomingrelease of
theirnewsingle Medicine whichisbeingpromotednow.Theyhave anofficialwebsite:
the1975.com. The website hasall the information needed,suchaslinkstodownload/buytheirmusic
on the website fromthe bandsstore,amazonanditunes.Youare also able toview theirmusic
videos,livesetvideosandacousticvideosonthe website.There isalinktotheirstore where youare
able to buytheirphysical copiesof theirCDs/Eps/Singlesandalsoclothingsuchast-shirtsand vests.
There isalso a listof tour datesand youare able to buyticketsfromthe site.Also,achance to sign
up to theirmailinglistforexclusive emails,offers andtoreceive promotionsabouttheirupcoming
tour/releases.There isapage full of linksontheirwebsiteswhichgototheirfacebook,twitter,
youtube,soundcloud, Spotify, itunesandamazon. TheirmusicispromotedbyVevo,whichison
Youtube,this playsasan advertisementbeforethe videoyouare viewing,theirmusicisalso
promotedonSpotifyandthe radioon channelssuchas Radio1 and1xtra as theyare involvedinthe
Radio1 BigWeekendconcert. Theirnew single Medicine hasbeenpromotedbytheirmailinglist,in
whichemailshave beensentouttothose signedupwhichgivesanin-depthdescriptionaboutwhat
the single isaboutand preparesthe audience foritsreleasebythe front-manof the bandMatt
Healy.The newsingle hasalsobeenpromotedviaTwitterhoweverthe banddonot over-promote
and tendto waitto see the audiencesreactionsonce itishas beenreleased. Once releasedMedicine
was thenpromotedonthe frontpage of the iTunespage inthe “New Release”section.

2. Georgia-Mae Smith