1. UNIT 18 – PRINT BASED MEDIA
LO.1 – Understand Print-Based Media Products Techniques and Technology
LO1.5&6 Target Audience

2. 1.5 Target Audience
Audience Questionnaires for CD Packaging
What do you think the…
Social Group Gender Political Music Genre
Teenagers Male and Female Nope Pop
Adults Male and Female Yes, some themes Indie
Kids Male and Female Nope Electronic
Teenagers Male Yes Metal
Teenagers Female Nope Punk
…should be?

3. 1.6 Target Audience
Results from Audience Questionnaires for CD Packaging
Social Group Gender Genre
Teenagers
4 Pop
Indie
Adults
2 Votes Electronic
Kids
Metal
0
Male Female Male & Punk
Female
Judging from the results I got from my questionnaire and looking back the pie chart, bar chart and doughnut
chart I created, the results, in general seem very even. When it came to the social group, most people felt
that the CD packaging should associate with teenagers with 3 votes, with adults and kids getting 1 vote
respectively. As for gender, it was the same thing only Male & Female got 3 votes and Male and Female
separate got 1 vote respectively. The genre was the most even with 1 vote from every person I asked to fill
in my questionnaire getting 1 vote, making the genre very varied with such examples as
Pop, Indie, Electronic, Metal and Punk. The missing category that I didn’t decide to create a chart, political
was just the same with 3 votes saying nope, one vote saying a straight yes and another saying yes but with
only with themes of it. So as a whole it was rather even.

4. Sources
PRIMARY RESEARCH, LOOK AT THE
PREVIOUS SLIDES