Research presentation lo3

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Research presentation lo3

  1. 1. LO3: Be able to present results of researchOnce you have collated all your research you should put a pitch togetherfor a marketing campaignYou will be required to present your findings to the production companywhether written or oralYou will need to have visual aids or graphics to provide your informationclearly and they will be explicitly linked to the content of the presentationor report. Findings will be clearly derived from the evidence and will besupported by sound argument. There will be consistently precise quotationfrom and referencing of sources. Your work and blog will be ofprofessional standard.DON’T FORGET THE SCENARIOUSE IMAGERY + CHARTSTAKE THE INFORMATION FROM YOUR RESEARCH IN LEARNING OUTCOME 2MAKE IT CLEAR AND PROVIDE A SOUND ARGUMENTCONSISTNTELY TAKE PRECISE QUOTATIONS FROM THE SOURCES,REFERENCING THEMMAKE THE BLOG LOOK PROFESSIONAL & THE PITCH
  2. 2. A ‘New’ James Bond Film Marketing Campaign
  3. 3. PRESS JUNKETSFor the Press Junkets for my new James Bond film I wanted to create titled: “JamesBond: Night fire, I looked into various different sources and it seems apparent thathaving Grange White Hall Hotel to host a press junket for this new James Bond filmwould prove successful.By looking into previous James Bond films and the way the press junkets haveundergone, Grange White Hall Hotel in London and Pinewood Studios inBuckinghamshire have been firm choices for Skyfall, Quantum of Solace, CasinoRoyale and more.As quoted by Sam Mendes, director of James Bond: Skyfall at a press junket inWhitehall, November 2nd 2011 – “It’s a pleasure to be here at the Whitehall butPinewood Studios is our bread an butter”and whilst you can argue Pinewood Studios isa better choice, most James Bond films takeplace in exotic locations such as Miami, USAfor Casino Royale but they usually centrearound the city of London and I feel it’simportant to have the Press Junket take placein London, even if a few may argue thatPinewood Studios is more suitable.
  4. 4. PRESS JUNKETSThis is why I feel it works for my target audience because from the research I gathered,James Bond films are films typically aimed at Males of the age group of 13-30, withsome older age groups due to the love for the classics and having respect for theseries as it lives on and evolves and because there is this target audience, a lot ofpeople in London are of this age group, the city simply has a bigger population and agreat amount of people interested in those films and ultimately, fit my targetaudience.Also, with the press junkets taking place at Grange White Hall Hotel in London, it helpsfit in with the genre of this new James Bond film. The formula for James Bond filmshasn’t changed too much in recent years and I don’t intend to with this one either.Judging from the success of previous outings of James Bond films and other similarmovie titles (Casino Royale costing $150 Million to produce, created $594.6 Million atthe Box Office. Mission Impossible: Ghost Protocolwith a slightly slower budget of $145 Million, created$693 Million at the box office) it seems a good ideato stick with the formula of having a James Bondwith exotic locations but mostly importantly haveLondon feature a major role and I think Whitehallhelps with that proposition.
  5. 5. PRESS JUNKETSHowever, let’s not forget that Grange White Hall Hotel is placed in the city ofLondon, a city that has an official population of 7,825,200 people, making it themost populous municipality in the European Union when going off the statisticsfrom July 2010.With so many people in London and London having a larger mix of resources tothe Press Junkets team disposal, I feel that’s another reason Grange White HallHotel should be at the forefront of my Press Junkets for this new James Bond film.But another reason would be how the hotel’s location links in with the theatres,restaurants and nightclubs around.+STATE HOW FAR SOME OF THESE PLACES ARE FROM THE HOTEL, HOW THEY LINK+RELATE TO TARGET AUDIENCE AND GENRE
  6. 6. TRAILER Trailer – Which films (both at cinema and on DVD) should the trailer be shown with and why – you do not need to create the trailer but you must know the age classification You must be able to prove that each method will work for your TA and Genre as well as in the country of exhibitionYour pitch must have illustrations and figures and look professional using correct terminology
  7. 7. POSTER Poster – where should the poster go (Tube stations, bus stops, bus banners – which is the most effective form of advertising and why – you must have proof of figures and which films this method has worked on before) You must be able to prove that each method will work for your TA and Genre as well as in the country of exhibitionYour pitch must have illustrations and figures and look professional using correct terminology
  8. 8. VIRAL CAMPAIGN Viral Campaign – Discuss why this would / wouldn’t work (you could discuss age of audience); would you have a film website (again, would this be appropriate for your TA) You must be able to prove that each method will work for your TA and Genre as well as in the country of exhibitionYour pitch must have illustrations and figures and look professional using correct terminology
  9. 9. MERCHANDISING Merchandising – will your film have merchandise; where will it be sold, what will it be? Why – what proof is there that this would or wouldn’t work for your production You must be able to prove that each method will work for your TA and Genre as well as in the country of exhibitionYour pitch must have illustrations and figures and look professional using correct terminology

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