3. Record Label
• Record label they are signed to : Syco Records in the
UK (joint US Deal with Columbia Records). This
company is owned by Simon Cowell and Sony Music.
• This label specialises in a range of artists:
1. Olly Murs
2. Little Mix
3. Fifth Harmony Teen-pop
4. Susan Boyle Dance-pop
5. Tamera Foster Pop music
6. Rebecca Fergunson Pop-rock
7. Union J
8. Carly Rose Soneclair
7. How did they became famous ?
• They on the X Factor 2010. The boys auditioned
separately, then later they got eliminated. But
Simon (X Factor’s judge) didn’t want to waste
their talent, therefore he decided to turn them
into a group and take them back in the show.
They stayed on the 3rd
place.
• Their first song “What makes you beautiful”
became really famous 681,561,822 views and it
sold more than 130.000 copies on its first week.
9. Record Label
• The band is signed to Bella Union. The label
specialises in artists, such as :
1. Abe Vigoda indie rock
2. The Dears folk
3. Beach House hip hop
4. Fionn Regan space rock
5. Midlake dream pop
6. Snowbird shoegaze
7. Kid Loco
8. Ezra
9. Furman
11. How did they became famous?
• The song “ I Love You Sleepyhead” was
used in the film “ Where Soldiers Come
From”. Also their debut album “ Gracious
Tide, Take Me Home” (September 19th
2011) received mostly positive reviews
and received a metacritic of 74.
12. Being signed to an independent
label …
•Artists get the rights of their music
•They sign you because they love your
music, believe in your music and trust
your brand
•Close Personal Relationships
•Pro artist contracts
Advantages
•lack of funds
•Less power within the music
industry
Disadvantages
13. Being signed to a mainstream
label …
•Greater amounts of funding
•Networking and connections
•Size and reputation of big labels
Advantages
•Must fight for attention
•Artist unfriendly contracts
Disadvantages
14. • Fans can find information about one
direction in a range of places : magazines,
websites, social media , TV etc.. While the
lanterns on the lake it is a bit harder as
they are less known (some social media,
their website).
• I’d rather be signed to an independent
label because I would be able to own my
music and a have a friendly relationship
with label that is working with me not
because of the money but because of my
music.