In this presentation, Shubham introduces SMAC and associated trends. Shubham's interest area lies in the creation of SMAC supported intelligent stores in retail.

1. <SMAC>
Name: Shubham Arora
E-mail: shubhamarora@outlook.in
Twitter Id: @shubhamarorabsr
University: Madan Mohan Malaviya University of
Technology, Gorakhpur
Year/Semester: 3rd/6th semester
Branch: CSE

2. O SMAC is the new wave of computing.
O Using these four technologies as a stack
drives higher customer engagement ,
greater innovatation and exponential
growth.
O SMAC has the potential to support the
continued digitization and automation of
business models and processes.
O SMAC moves to a new digital industrial
revolution.
Introduction

4. Trends
Physical Retail and the Intelligent Store:
Retailers are strategically deploying the
SMAC Stack across key business
processes to combine the best of virtual
and physical retail shopping experiences.
Now a customer’s mobile device can
signal store management while they’re
shopping. Advanced analytics arm
associates with the right knowledge about
that shopper so they can provide more
valuable assistance. And customers can
compare products, get information and
redeem targeted offers from the Cloud
while in store.

5. O Virtualiztion of Patient Care :Medical
device manufacturers are modernizing the
remote monitoring process and minimizing
office visits for both patients and
clinicians. By deploying cloud-based
mobility services that deliver full PDF
reports via their iPad or iPhone, clinicians
can provide instant remote care. The
network also has the potential to use
analytics to push out personalized
insights, based on the patient’s response
to treatment.

6. O Product Information and market
Intelligence: Corporate auditors can
collect, process and share critical product
insights from a single device. With
intelligent, powerful iPad applications,
store visits become a lot more productive.
Information about promotions, inventory,
pricing, product placement and
competitors is transferred digitally and
stored in the Cloud for further analytics
and processing. All of which drives
smarter marketing strategies to increase
sales.

7. Interest Areas
If selected for the Internship at Mphasis,
“a Bangalore based IT services company
majority owned by Hewlett-Packard which
provides infrastructure technology and
applications outsourcing services, as well
as architecture guy, application
development and integration, and
application management services”
combined with all the other 9 internees
collaboratively will try to deliver SMAC-
enabled solutions on “Influencer
identification in Social Networks”.

9. Step-by-step identification of
influencers
O Build a strong set of objectives: Why do
you need this? Across which channels will
engagement take place? Does this play to
the strengths of your brand? What social
media channels should be measured?
O Define keywords: What keywords could
be used to find influencers? How does
your audience speak to each other? What
thematic conversations might be
happening online?

10. O Commence search: Pre-defined online
lists, e.g. top 10 bloggers (Cision), Google
for blogs / discussions, Social media
listening tools, e.g. Radian 6 /
Brandwatch, Twitter bio search tools.
O Influencer information: General: name,
organisation, job title, category, tags.
Contact: email address, Twitter, blog,
Facebook (& follower counts). Context:
Klout score, Kred scores, previous
mention of client & sentiment of mention.

11. Measurements that can be applied?
When I'm identifying influencers for a
product launch, awareness campaign or
other call to action (for engagement at a
later stage), I think about:
O The number of followers / fans that person
has
O How often do they use their social
presences? How many posts per
day/week?
O How often do they mention brands?
Which brands?
O How likely are they to mention my brand /
product?

12. O How many replies / comments do they
receive when reviewing or talking about a
brand?
O Are they generally positive, neutral or
negative about brands within my industry?

13. Finding an online influencer?
O Thinking about the metrics above, I use
the tools listed below to identify online
influencers
O Search via conversational data
O Google / Twitter search
O FollowerWonk
O Pre-existing lists

14. Thank you