analytics

1. marketing campaigns, the conversion rate that each geographic region’s patrons
generate, and local keyword phrases that incur visitors. Furthermore, analysts may
modify the charts and choose to pivot sales by time of year or geographic location.
Evaluating Reviews and Messages
MicroStrategy gives businesses the ability to evaluate the tone of every testimonial and
to identify certain impactful phrases within longer reviews. The software also has
advanced features that can cross-reference each vendor’s reputation to examine the
opinions of customers by demographic, interest categories, social media interactions,
and buying habits.
MicroStrategy’s algorithm can trace purchasing patterns from the traffic source, link
interaction, web browser, session length, and even the brand of mobile device the
customer is using, all the way to the purchase and beyond. The platform offers the
ability to then calculate conversion rate and overall profitability of each web page in
order to improve customer experience, and grow revenue from the traffic being
generated.
Predicting Statistical Trends
MicroStrategy enables the user to examine factors that contribute to an individual
metric, creating forecasts in various formats for actionable reporting. Offered within the
forecasting interface are unlimited independent metrics and an abundance of distinct
variables, among them being customers’ age, sales representative performance,
location targeting and revenue statistics.
Utilizing an Interactive Studio and Creating Custom
Applications
A unique offering of MicroStrategy’s platform is the ability to create a custom application
to integrate multiple prompts, filters, documents, metrics, and templates, either from
scratch or by easily integrating assets into an existing app. A developer can then
leverage data to create interactive scorecards to leverage combined revenue and sales
data with customer reviews and product inventory.
Finally, MicroStrategy encourages the exchange of ideas within its cultivated community
with avenues for experts to share APIs, processes and documentation for improved
workflow. Multiple messaging capabilities as well as promotional voting allowing great
solutions to meet with maximum scalability.

2. Compare BI Pricing & Costs with our Pricing Guide
Cognos Business Intelligence
Cognos Business Intelligence was acquired by IBM in 2007. The proprietary program
lets users create event notifications, custom reports, and easily collaborate with
business partners to provide quick and comprehensive feedback to consumers. The
system also offers modifiable dashboards, keyword identification tools, and
sophisticated custom web-based reporting capabilities, similar to its competitors.
Providing Answers
Cognos Business Intelligence offers a “studio” functionality where analysts can pose
scenarios within the program, and its sophisticated algorithm can leverage large swaths
of data to provide distinctive responses and multiple possible outcomes for heuristic
solutions.
Utilizing The Digital Interface
Within the aforementioned studio, users can easily drag and drop elements and
statistics into custom analytical visualizations to create custom reporting modules. The
intuitive algorithm can then rapidly identify outliers and erroneous information to
eliminate the potential erroneous effects of statistical anomalies.
Managing Events
Cognos Business Intelligence offers alert capabilities to notify users of certain major
occurrences, such as reduced inventory, substantial increases in profit or cost, record
sales or various acquisitions. The platform offers customizable notification settings to
alert users via email and within the system.
Engaging Clients
IBM has included advanced forum capabilities for social interaction within Cognos BI
where analysts can easily create topics, tag areas of interest for future users, create
detailed profiles, and post notifications about important events. The platform offers
several smaller user networks based on interest categories in order to find more
granular answers to specific inquiries.

3. Choosing The Right BI Tools
SAS can offer predictive analytics that are more advanced than the forecasts of the
other programs. The software also contains a large amount of tools that gauge
customer satisfaction and trends that may affect sales. The business offers custom
estimates for new clients, but in general, the company’s BI software offerings carry a
higher price tag than Cognos Business Intelligence.
MicroStrategy’s programs provide more than 300 features related to analytics and can
automatically update digital models that illustrate statistical results. The program has
cutting-edge tools that are able to localize statistics and user interfaces, and the system
offers translations in menus, messages, descriptions of features and toolbars. In order
to test the software, a potential buyer can obtain a free trial with a duration of 30 days.
Cognos Business Intelligence provides more comprehensive responses than the
programs of SAS and MicroStrategy, and IBM’s system is compatible with an especially
large number of APIs. The program also generates easy-to-use scorecards and
features a streamlined user interface. Like MicroStrategy, IBM allows each client to use
a trial version of the program for 30 days