Mindmatrix introduced a new feature, opportunity recommendation, which allows organizations to add immense value to their sales users.

1. Channel and Sales Enablement Software Provider
Mindmatrix Introduces Opportunity
Recommendation Features
Salespeople and partners will now receive custom recommendations for their opportunities
when they log into the system.
Leading sales and channel enablement software provider, Mindmatrix, has introduced a new feature,
opportunity recommendation, which allows organizations to add immense value to their sales users. The
feature allows super administrators to add recommendations or suggestions related to opportunities for
the sales users to follow.
Opportunity recommendation enables companies to make their salespeople and channel partners more
effective at winning/closing opportunities by allowing them to create custom recommendations and
insights related to opportunities based on multiple factors such as:
Historical Opportunity Data, where companies can offer recommendations based on information derived
by comparing a new opportunity with other, older opportunities of the same type. For example,
opportunities in the healthcare sector have a 80% chance of closure, or email X sent at Stage 2 to
opportunities in the healthcare sector will have a positive impact
Personal Historical Data, where recommendations can be added based on user-specific information tied
to similar opportunities. For example, salesperson Y has a 30% chance of closing an opportunity in the
healthcare sector.
Associated Contacts Data, which allows companies to add recommendations based on information
related to the contacts that are a part of the opportunity. For example, if a particular opportunity has
contacts with only mid-management credentials in their title, the system may recommend that the
salesperson look for someone higher up in the decision-making framework.
The Opportunity Recommendation feature is Mindmatrix’s second enhancement to the opportunity
module in less than a year. Early last year, Mindmatrix had introduced a step-based process into the
opportunity registration module, which allowed for stepwise progression of leads from one stage to
another, tracking the progress of the opportunity at every step and updating their position in the sales
funnel. The enhancement made opportunity-based lead management better by mapping the progress of
the lead from one stage to another and also by automatically recommending to channel
partners/salespeople the marketing or sales assets (including spec sheets, brochures, proposals and
quotations) or campaigns to be used when communicating with the prospect at each stage of the
opportunity.
About Mindmatrix:
Mindmatrix offers Channel & Sales Enablement software for direct and indirect sales channels. Mindmatrix
is the only provider of a Single Unified Platform that combines PRM software, Direct Sales and Channel
Enablement, Channel Marketing Software, Marketing Automation software, and Marketing Asset
Management. Mindmatrix takes you through every step in the sales process from lead to revenue,
enabling your salespeople and channel partners to sell more, faster.