YouGov’s connected data solutions allow you to keep track of your ever-changing audiences,meaning you can strategically plan and track your brand communications based on the latest insight. This guide shows exactly how it works.

1. A step by step guide to how
dynamic segmentation can
help your business
YouGov’s connected data solutions allow you
to keep track of your ever-changing audiences,
meaning you can strategically plan and track your
brand communications based on the latest insight.
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1. CREATE OR LOAD
OR
5. TRACK
6. MEASURE
3. PLAN
2. PROFILE
4. ACTION
Create a new segmentation from
scratch with a bespoke U&A study
and then advanced analysis from
our data scientists.
Load your existing segmentation
into our systems to take advantage
of all the benefits of our solution.
Understand and profile who has been exposed
to your digital campaigns, validating your
media buying.
Segments tracked on a daily basis to evaluate the
success of campaigns and provide up to the minute
brand health measurement.
Segmentation shared across your business and with your
media agency to create a single source planning tool.
Any further data points can be added to the tool via our
recontact service.
By mapping RBS’ attitudinal criteria against YouGov’s database, the bank gained immediate access
to sample data for each customer segment, including demographics, attitudes, interests, brand
affiliation, and media consumption. RBS’ media agency, ZenithOptimedia also used the tool for programmatic buying
— meaning the same connected data can be used for planning both digital and programmatic campaigns.
Gain access to unparalleled descriptions of your
segments using circa 190k variables spanning:
demographics and lifestyle, brand usage and
perceptions, media consumption, attitudes and
opinions, online and mobile behaviour and social
media engagement.
Segment specific campaigns launched through
our partnerships with DMP and other data houses.