Get the course materials (free): https://dragon-digital-marketing.com/courses/brand-story.html Get my free buyer persona template: https://dragon-digital-marketing.com/offers/buyer-persona.html Find me on Facebook: https://www.facebook.com/DragonDigitalMarketingOfficial/ And Twitter: https://twitter.com/DragonDigitalM1 And LinkedIn: https://www.linkedin.com/in/moniqueidemudia/ Welcome to lesson five of the Brand Story online course by Dragon Digital Marketing. In this lesson, we'll talk about brand strategy and more specifically we'll cover three topics about your branding strategy. That's buyer personas, your brand identity, and brand value. This is the brand strategy part one. To watch a video of the presentation and read the full transcript, please visit https://dragon-digital-marketing.com/courses/brand-story.html

1. Brand Story
A Free Online Course by Dragon Digital Marketing LLC
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How to build a strong brand and stand out from competitors

2. Lesson 5 Brand Strategy
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3. Get notified when I post new videos
and go live to help you
with your marketing.
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4. dragon-digital-marketing.com/courses/brand-story.html
Download the course summary & get more free resources
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5. dragon digital marketing
A great brand is a story that
never stops unfolding.
- Tony Hsieh
QUOTE

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A great brand is a story that's
never completely told.
- Scott Bedbury
QUOTE

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8. What does your brand stand for?
What does your brand promise?
What personality does your brand convey?
What is your brand’s goal?
How does your brand define long-term success?
Who are your brand's customers?
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Brand Strategy

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10. A buyer persona is a semi-fictional representation of your ideal customers,
based on data and research.
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What is a buyer persona?

11. Get the right kind of awareness and engagement
Attain laser focused targeting
Humanize your brand
Optimize lead nurturing
Have better conversations
Boost your email effectiveness
Improve your copywriting
Nail your messaging
Build trust
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Why is a buyer persona important?

12. Buyer
Persona
Template
MAKE YOUR MARKETING STRONGER BY
ORGANIZING YOUR AUDIENCE INTO GROUPS
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What if I don’t have any customers yet?
What if I don’t know enough
about my customers?
Create surveys, polls and questionnaires

14. Buyer
Persona
Template
MAKE YOUR MARKETING STRONGER BY
ORGANIZING YOUR AUDIENCE INTO GROUPS
Dragon Digital Marketing
dragon digital marketing

15. dragon digital marketing
What is your brand identity?
Brand Identity Definition
“Your brand identity is made up of what your brand says, what your values
are, how you communicate and tell your brand story, and what you
want people to feel when they interact with your brand.
Source: Hubspot
Essentially, your brand identity is the personality of your business
and a promise to your customers."

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What ISN'T your brand identity?

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What ISN'T your brand identity?

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What is value?
Value Definition
the regard that something is held to deserve; the importance, worth, or usefulness of something.
principles or standards of behavior; one's judgement of what is important in life.
Noun
1.
2.
Source: Oxford Languages
consider (someone or something) to be important or beneficial; have a high opinion of.
Verb
1.

20. Your brand equity is the value of your brand based on
how important your customers consider your brand.
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What is your brand value?
Your brand value is the financial amount your brand is worth
that results from the value you create in your customers’ heads.
Your brand value results from your brand equity.

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Why is brand value important?
Business value
Brand value
Revenue

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Red ocean Blue ocean

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Brands are the solution, not the problem.
Brands are how you sort out the
cesspool. … Brand affinity is clearly hard
wired. It is so fundamental to human
existence that it's not going away.
It must have a genetic component.
- Eric Schmidt
QUOTE

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Why do many branding strategies fail?

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