Harsh reality of India through media with DNA Show( Zee News) paper 15 Mass communication And Media Study

1. Topic : Harsh reality of India Through Media :
( DNA Show Zee News)
Monali Jethwa
Roll No 19
Submitted to : Department of English
M.K.B.U
Emailid : monalijethwa19@gmail.com

2. What is Media ?
Media is the collective communication outlets or tools that are used to store and
deliever information or data.
Media is a conduit troughh which voice , perspectives and lives are brought in to
the public sphere.
It play critical role in Facilitating Social changed and shaping public opinion and
attitudes.

3. What is Mass-Media
“ Mass media is communication –
whether written ,brodcasting ,or
spoken – that reaches a large
audience”.
This includes television , radio ,
Advertising , movies , the internet ,
newspaper , magazines , and so
forth.

4. Harsh reality of Indian media
The pity of the Indian media is that it is surviving on myths and superstition.
Where has all the factual news gone?
Astrology, superstition, snakes, sai baba, daily soaps reviews, fashion week etc. are the
only sources to retain themselves in the media world.
Prime time news is all about superstition news story with some catchy headlines and
this is the best time for advertisements. Showing myths and superstition at prime time at
repetitive session is irrational.
Media should encourage art, science and literature but it is focusing on astrology,
rebirths, religious myths, beliefs and aliens.
Now days almost every news channel telecast astrological programmes where an
astrologer or some baba is sitting and predicting about deaths, marriages and
relationships.

7. In the place of live telecast like this it should telecast scientific development taking place and how
technology is helping us in day to day life.
This kind of telecast will assist in human resource development.
As a developing nation India is lacking behind in many aspects like technology, research
development, and social and economic development and human resource development.
India should observe that how yellow race people contributed in their country’s development and
now nobody comments on them in terms of technology, racism and culture.
technologically advance than western countries. It is predicted that China will be the next super
power after U.S.A. and it is all because of their hard work.
There is great need of intelligent journalists who can help in removing social evils like caste
system, communalism, poverty, superstition etc.
It should not devote maximum time on discussing cricket and cricketers rather it should be utilize
on development of rational thinking of the masses.

8. DIGITAL MEDIA in India is in early stages with some good outlets such as First post,Scroll etc.
although they have a long journey to cover before they become credible.
As per the latest TAM data Daily News and Analysis (DNA), one of the flagship news show of
Zee News .
This news show has consistently set standard in Hindi news with the its independent voice ,
provoking reportage analysis of the top news of the day.
This program is hosted by one of the most renowned Sudhire Chaudhary.