MashUp Mania: How Reebok Created the Ultimate Mashup and You Can Too

Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Is this a Web2.0 site? ratings ugc: comment tagging Discussion forum ugc: run ugc: note ugc: photo

Technology used ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Google Maps ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Flickr Mash-up ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

iTunes Mash-up ,[object Object],[object Object],[object Object],[object Object]

JumpCut Mash-up ,[object Object],[object Object],[object Object],[object Object]

Island Hopping Navigation tile-inner 4500 x 2100

Island Hopping Navigation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Island Hopping Navigation ,[object Object],[object Object],[object Object],[object Object],[object Object],new Effect. Scroll (container, x:(element_x-container_x), y:(element_y-container_y)}); this.element.scrollLeft = this.options.x * position + this.originalLeft;

Internationalize it all! ,[object Object],[object Object],[object Object],[object Object],[object Object]

Global Resources ,[object Object],[object Object]

Local Resources ,[object Object],<asp:Label ID="lbWhereRunEasy" runat="server" Text="Where do you want to Run Easy?" meta:resourcekey="lbWhereRunEasyResource1 " /> ,[object Object],<data name="lbWhereRunEasyResource1.Text" xml:space="preserve"> <value>Where do you want to Run Easy?</value> </data> ,[object Object],<data name="lbWhereRunEasyResource1.Text" xml:space="preserve"> <value>Dove vuoi correre Run Easy?</value> </data> ,[object Object]

Mobile integration ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

OpenID ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Digital campaigns: other social networks

Integrate with other social networks

Thank you! ,[object Object],[object Object]

MashUp Mania: How Reebok Created the Ultimate Mashup and You Can Too

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MashUp Mania: How Reebok Created the Ultimate Mashup and You Can Too