Content marketing with Minerva Copywriting
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Content marketing represents the foundations of any successful campaign. With the content marketing services available from Minerva Copywriting, ensuring your brand connects and engages with your target audience is assured. Contact Minerva Copywriting at http://minervacopywriting.co.uk today for more details.
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Content marketing with Minerva Copywriting
- 2. CONTENT MARKETING Since 2011, search volume around content marketing has risen nearly 500%. 0 20 40 60 80 100 120 Jan-07 Jan-08 Jan-09 Jan-10 Jan-11 • content marketing • content marketing agency • content marketing examples • content marketing definition • content marketing plan
- 3. CONTENT MARKETING Why such growth? Put simply, content marketing works. 12% 37% 54% 58% 82% 82% 97% 434% 0% 50% 100% 150% 200% 250% 300% 350% 400% 450% 500% Doubles conversion to Blogs most valuable form for Delivers more leads by Trusted by customers by Delivers positive ROI for Considered more valuable among customers by Provides more indexed links by Provides more indexed pages by
- 4. CONTENT MARKETING 86% of companies use an average of 13 forms of content to engage with an audience… • Social media content • Newsletters • Website articles • Blogs • In-person events • Videos • Research reports • Case studies • Illustrations/photos • White papers • Online presentations • Infographics • Webinars
- 5. CONTENT MARKETING … yet only 38% consider their own content marketing effective. Such challenges include… 41% 20% 18% 12% 7% 1% Producing engaging content Producing enough content Lack of budget Lack of buy-in Producing enough variety Other
- 6. CONTENT MARKETING Then, of course, there’s the problem of finding enough time and enough resources. 69% 31% Lack time Enough time 41% 59% Lack resources Enough resources
- 8. CONTENT MARKETING Our professional content marketing services connect at each point on the customer journey… Awareness Research EvaluationPurchase Post- purchase
- 9. CONTENT MARKETING Our professional content marketing services connect at each point on the customer journey… Awareness• Social media content • Website content • Articles • Blogs • Press releases • Marketing communications • News
- 10. CONTENT MARKETING Our professional content marketing services connect at each point on the customer journey… Research • Newsletters • Website articles • Blogs • White papers • Research reports • Case studies
- 11. CONTENT MARKETING Our professional content marketing services connect at each point on the customer journey… Evaluation • Emails • Blogs • Product reviews • Product descriptions • Social media content
- 12. CONTENT MARKETING Our professional content marketing services connect at each point on the customer journey… Purchase • Emails • Blogs • Product reviews • Social media content • How to guides
- 13. CONTENT MARKETING Our professional content marketing services connect at each point on the customer journey… Post- purchase • Emails • Blogs • Social media content • Special offer promotions • News
- 14. CONTENT MARKETING And, like any good recipe, the ingredients and method we follow to create content are essential. Brief Customer persona Create Edit Proofread
- 15. CONTENT MARKETING The result is content that converts speculators into leads, leads into sales, and sales into revenue. Traffic Engagement Sales Revenue