2. Integrated Marketing Engine In the rapidly evolving world of marketing and communications opportunities abound for today’s marketer to become more “customer centric” and increase their levels of “customer intimacy”. By developing multiple touch point communication environments marketers can continue to refine their “Voice of Customer” by better understanding the customer’s preferences, experiences and changing needs. The same customer centric approach can also by employed to develop and refine one’s primary prospect profile and persona. Customer Centric Marketing
3. Integrated Marketing Engine Based on this new “understanding” (customer or prospect preference data) marketers can gain unique insight to become more relevant in their follow through. Through the use of multi touch point communication campaigns, marketers can rapidly develop and refine their value propositions. They can develop, test and compare their messaging across different buying influences from Technical buyers to the Executive influencers. According to (DMA) research, message relevancy has been shown to increase conversion rates by a factor of as much as 20 times. Customer Centric Marketing
4. Integrated Marketing Engine Maximize Customer Interactions Automated Marketing System Multi touch campaigns to build awareness and momentum CRM System
5. Multi touch point campaigns that develop awareness and momentum at all stages of customer engagement. Sales engagement tools that allow for the management of a larger group of prospects. Consistent real time feedback across all touch points to monitor Customer/Prospect preferences and activities. Integrated Marketing Engine
