MindShift Metrics, the Research arm of MindShift Interactive, interviewed and analyzed audiences to gain Insights into the Digital Habits of a Fine Dining Customer. This report would be beneficial for anyone in the Hospitality industry hoping to understand their customers and gain a better positioning in the market. A majority of Restaurants are using digital to communicate and engage with their customers, but how many are actually reaping the benefits of digital to the fullest? How many are able to gain insights into customer wants and emotions? We take you on a journey of the digital customer and their experience within Fine Dining to enable you to gain insights onto them and build up your establishment to cater to the ever-growing competition and the need for digital integration within your business. This Report has now been made available for free after a "For Sale" Partnership with Social Samosa for 12 months.

2. CONTENT
EXECUTIVE
SUMMARY
INTRODUCTION
RESULTS
& ANALYSIS
CONCLUSION/
MINDSHIFTIN
INSIGHTS
APPENDIX AND
METHODOLOGY

3. A majority of Restaurants are using digital to
communicate and engage with their customers,
but how many are actually reaping the benefits of
digital to the fullest? How many are able to gain
insights into customer wants and emotions?
MindShift Interactive interviewed and analyzed
audiences to gain Insights into the Digital Habits of
a Fine Dining Customer. The research aims at
understanding the customers’ mindset when
selecting and engaging with a restaurant, and
what his digital journey with the experience is.
The report would be beneficial for anyone in the
Hospitality industry hoping to understand their
customers and gain a better positioning in the
market.
EXECUTIVE SUMMARY

4. Fine dining promises to offer patrons the finest in food, service and atmosphere.
Fine dining service goes far beyond taking an order and delivering food. It
offers an experience which includes escorting patrons to the table, holding the
chair for them, crumbing the table in between courses, explaining menu items
without notes and compassionate serving of meals.
India has always served food with much love as it is a key attribute of the
Indian culture. This trait played an important role in the evolution of Fine Dining
in India.
What began as an experience for the most elite in town has now become
more accessible. Many have gone far & beyond to serve the finest cuisines, a
wide array of international drinks and spacious yet private seating areas.
Today’s youth has taken to the fine dining revolution like a fish to water and
played an influential role in convincing other generations to experiment, share
and enjoy more than what their comfort levels have offered for generations.
FINE DINING CULTURE IN INDIA

5. Social media is the digital force that has swept the globe and left many buzzing
and awestruck in its wake. Social media platforms such as Facebook, Twitter,
Google+, Instagram have taken the online space by storm, revolutionizing brand
interactions and creating inexhaustible opportunities for brands to scale their
presence and reach their audiences.
While Facebook accounts for over 100 million active Indian users, Twitter boasts of a
total base of over 33 million registered users in India. Facebook users are
dominated by an age group of 18 to 35 year olds, and account for 50% of the
overall user base on social networks. With organizations being found to use the
power of digital more than the global average and their counterparts in emerging
economies, the future of digital in India is predicted to be nothing short of over-the-
top.
This immense growth has held the restaurant industry by its palm and has helped
revolutionize the fine dining experience with quick search buttons, open
communication and ease of reservations. Today, the Indian customer can find the
cuisine of choice, get recommendations as per their friends preferences, book a
table of choice, pre-order meals and even add an element of surprise to their
dining experience!
We studied the social dining patterns of two age groups:
Type A: 18- 24 years old
Type B: 25 – 35 years old
Our Analysts captured reactions to determine behaviour patterns, interests and
requirements while our Strategists put together ideas that could be beneficial to a
marketer looking at launching or growing their brand, digitally and at the property.
We take you on a journey of the digital customer and their experience within Fine
Dining to enable you to gain insights onto them and build up your establishment to
cater to the ever-growing competition and the need for digital integration within
your business.
SOCIAL MEDIA: THE NEW MINDSET

6. FREQUENCY
Level 1: BEFORE
A FINE DINING EXPERIENCE
PREFERENCES INFLUENCERSSEARCH

7. 14% 19% 56% 11%
Type A
(18 – 24
years)
89%
7% 22% 51% 20%
80%
Once a Week Once in Two Weeks Once a Month Occasionally
Visit at least once a month
Visit at least once a month
IS FINE DINING A MONTHLY
ACTIVITY FOR MOST?
Insight : A larger group of diners visit Fine Dining
restaurants atleast once a month, across age
groups, making it an occasion-based experience.
Idea : Highlight menu/ promotions for the month
via digital platforms .
Devise promotional strategies which revolve
around creating occasions for prospective diners.
Initiate a Digital Monthly Calendar creating
opportunities to increase the frequency.
Type B
(25 – 35
years)

8. Insight : 63% of Type B Diners prefer frequenting
a restaurant during the weekend, spending
quality time with family members and friends.
Idea : Offers, discounts & loyalty memberships
are worthy investments towards ensuring a the
weekdays draw in similar numbers as the
weekend, and more loyalty.
Personalized marketing efforts would draw in the
key targeted audiences. Office goers wish for
earlier happy hours, while homemakers
appreciate a special pampering catering to
women.
Eating hours of a Fine Diner
WHEN DO YOU
EAT OUT THE MOST?
Most Fine Diners frequent restaurants for dinner.
Type B prefers coming in for lunch and on weekends more.
When do you usually
eat out the most? (Weekdays)
When do you usually
eat out the most? (Weekends)
Both Lunch & Dinner Dinner Lunch
When do you usually
eat out the most? (Weekdays)
When do you usually
eat out the most? (Weekends)
Type B (25 – 35 years)
Type A (18 – 24 years)
29% 16% 55% 5% 32% 63%
11% 30% 59% 9% 52% 39%

9. Insight : A high spending power across Fine
Diners leaves them unaffected by the time of
the month to eat out, but a larger population of
Early Spenders tend to splurge within the first 15
days.
Type B has a larger tendency to take
advantage of their credit cards versus Type A
who prefers spending within salary limits.
Idea : A balanced marketing calendar,
catering differently to the start & end of the
month would ensure a sustained footfall.
Opportunities to design schemes for specific
days is an advisable add on.
Special offers for usage of Credit Cards &
promotions digitally in the latter half could help
the younger audiences frequent through the
month.
FINE DINERS THROUGH
THE WEEK AND MONTH
Second Half
15%
Matters
12%
First half
85%
D o e s n ’ t
Matter
88%
Is a specific time of the
month a priority?

10. MOBILE PHONES ARE
RESTAURANT GUIDES
Mobile Phones are the most used devices across both
the age groups when it comes to searching for a restaurant.
74%
12%
10%
4%
Mobiles
Laptop
Desktop - PCs
Tablets
Mobile Phones Usage Demographics
68%
86% Within the age group 18-24 use
Mobile Phones.
Between the age group 25-35
use Mobile Phones.
Insight : 74% of both the age groups prefer
using Mobile as the key device for their online
search.
Idea : A responsive website, listings on
leading sites and creating a strategy to
constantly be in touch with the mobile
generation are a must.
Blogger relationships and a consistently
buzzing digital presence are helpful in
creating awareness.
Location-based services can be explored.

11. MARKETING ON-THE-
GO LEADS THE WAY
Idea:
Offer free Wi-Fi Access to encourage
customers stay connected and can continue
with their smartphone experience.
Integrated well with Location-based Services
to be accessible and spotted while
customers are exploring options, and entice
them with Offers.
Leverage the Mobile phone further through
applications, campaigns, push messages and
innovating on instant messaging applications.
Own a Hashtag for your brand and publicize
it across the restaurant for reviews, ratings &
recollection.
The redemption rate of
Mobile Coupons are 10 times
higher than Traditional
Coupons.
80% people said that the use of a smartphone
made their decision making process easier.
11% is the average increase in the
no. of orders per month, when
restaurant brands enable online and
mobile ordering.

12. Insight : Marketing efforts, Influencer recommendations & an ever-
evolving product are key reasons for Zomato & TripAdvisor leading
the way as restaurant listing applications.
Idea: Gain constant insights into customers and engage with them
digitally to build a personal bond that can be scaled to make
them evangelists.
Zomato is the leading Restaurant Listing App
Zomato
Trip Advisor
Just Dial
Burrp
Food Panda
57%
11%
11%
8%
7%
Groupon
Eat2Eat
5%
1%
In the last 6 months, how often
have you used the following
platforms to look up a
restaurant?
Type A
18-24 years
Type B
25-35 years
Number of times 1-2 >5 Never 1-2 >5 Never
Google Search 15% 17% 2% 9% 32% 1%
Facebook 17% 3% 5% 14% 3% 7%
Twitter 6% 4% 11% 9% 3% 9%
Instagram 5% 3% 11% 8% 0% 10%
Blogs 8% 4% 9% 9% 2% 8%
Zomato 6% 38% 0% 9% 31% 1%
Burrp 14% 8% 5% 7% 12% 7%
TripAdvisor 7% 6% 8% 8% 4% 8%
Food Panda 6% 6% 8% 9% 1% 8%
Groupon 7% 4% 9% 4% 5% 10%
Eat2Eat 1% 1% 12% 2% 0% 13%
Justdial 7% 6% 10% 11% 6% 7%
Others 2% 0% 11% 3% 1% 10%
APPS THAT
PEOPLE LOVE
Are you there where it matters?

13. Friends play an important role in helping the decision of where
people dine at, but influential bloggers & twitteratis are
increasingly guiding the decision of a social media dependent
customer.
88% 65%
Friends & Family Influencers
RISE OF THE LIKE-MINDED
“OPINION LEADER”
Insight : With the growing investment in
building relationships with bloggers and
tweeps, they form the generation of Opinion
Leaders that drive people to a restaurant.
Idea :
Invite Loyalists, Bloggers, Twitter Influencers for
an exclusive lunch, interaction with the Chef,
season specials or a preview of the deals to
create a connection.
Offering benefits to friends and family
members can encourage more group visits
and recommendations too.

14. I don’t read reviews
online
1%
RISE OF THE LIKE-MINDED
“OPINION LEADER”
A negative review decreases the trust value of a restaurant &
more often than not, results in a customer selecting another
dining option.
Insight: Online content and social conversations by
friends and digital influencers have a significant impact
on how customers select a restaurant. Word Of Mouth
marketing plays an increasingly crucial role here.
The recall value is higher when a friend has visited the
place and reviewed the experience on Facebook,
Twitter or Instagram. A photograph shared by an friend or
influencer, while tagging the brand increases curiosity to
look into the brand further.
Idea: Create instances worthy of photographs through
your ambience and decorated food plates, whilst also
ensuring you engage with opinion leaders and
evangelists of your brand by being constantly active on
social media and recognizing each person who talks
about you.

15. Italian and Continental are the cuisines most preferred by Fine Diners.
Chinese, Indian and Thai are next in order of popularity.
46%
Prefer consuming alcoholic
drinks with meals at a Fine Dining
restaurant.
Type A
(18 – 24 years)
Type B
(25 – 35 years)
Italian
23%
Continental
19%
Chinese
17% Indian
13%
Thai
10%
Others
18%
Italian
18%
Continental
18%
Chinese
14%
Others
21%
Indian
19%
Thai
10%
ITALIAN, CONTINENTAL…
AND ALL THAT JAZZ
Insight : Highlighting your restaurants cuisine
and specialty on social media by promoting
events and cultural fests gives it an added
preference.
Idea : Menus create an Impact for customers
while at the venue and hence marketers
could adopt techniques like:
1. Menus as Smartphone/ Tablet Applications.
2. Promotional calendar on social media
must highlight the food and music at the
location.

16. Live bands
22%
Jazz
21%
Retro
20%
Classical
15%
Rock
10%
Pop 7%
EDM 5%
WHAT MAKES FOR
GREAT AMBIENCE?
Ambience is mainly driven by music and décor.
Live Bands and Jazz are popular associations with Fine Dining.
Insight : Music and Décor provide as a great experience for the customer to frequent a restaurant. Live
Bands are extremely popular in keeping the mood, while décor influences a customer to be enamored
and share more of the look and feel of the restaurant with his/her friends.
Idea : An interest in the music at a restaurant must be leveraged through customized calendars for each
occasion and ensuring appropriate promotions of the same. Conducting social media contests for each
live performance would help gain more awareness. Jazz & Retro seem to be the desired music of choice,
hence bringing in leading personalities within the space could be considered.
40% customers get influenced to engage with the
restaurant brand’s Twitter handle or Facebook profile
when they come across it in the ambience of the
restaurant.
Get
influenced
40%
Not sure
34%
Don’t get
influenced
26%Others
14%
Dim Lighting
15%
Indoor
Seating
15%
Privacy
17%
Décor
19%
Music
20%

17. 64% Chose a Fine Dining restaurant after
looking at an online menu. 73%
Seek best value for money and
make them feel it will be worth their
experience.
Restaurant name and locality are two of the most important
factors while looking for a restaurant online.
11%4% 13% 22% 50%
16%5% 9% 30% 40%
6%16% 27% 28% 23%
Search by Restaurant Name
Search by Locality
Search by Cuisine
Every timeQuite OftenOccasionallyRarelyNever
DEALS AND LOCATIONS –
TWO CORE FACTORS!
Finding a restaurant and researching on the latest deals or offers
available drive customers to Mobile Apps or Restaurant sites.
Find Restaurant
Find Deals/Offers
Book Tables
To Place an order
Check on Loyalty Schemes
54%
19%
12%
11%
4%
Insight : 64% individuals are convinced to come into a restaurant after seeing the Menu. Location plays an important role in making the final decision
as well, as most people aren't open to travelling more than 30 minutes.
Idea: The menu must be legible and available across platforms for ease of reference.
Integrate location-based services in your strategy to keep a watch on customers nearby and lure them in through offers.

18. Food Quality is what diners speak of the most, while kind of service received is what Type B
discusses at length across digital review sites the most.
Top 5 criteria diners look out for while selecting a restaurant.
Food Quality
15%
Ambience
14%
Hygiene
12%
Service
11%
Price
11% Type A
(18 – 24 years)
Food Quality
14%
Service
13%
Ambience
12%
Hygiene
11%
Price
10% Type B
(25 – 35 years)
46%
would recommend
a restaurant if they
like the ambience.
65%
higher price does not
imply better food quality.
37%
recommend a restaurant if the service staff is
welcoming and reliable.
AMBIENCE FOR THE YOUNG,
SERVICE FOR OTHERS

19. AMBIENCE FOR THE YOUNG,
SERVICE FOR OTHERS
Insight: Service & Quality seem to be the key
differentiators during a fine dining experience. The
survey also highlights that 65% of the respondents stay
unaffected with the prices as they feel the quality is
not directly proportionate to the service or the quality.
Idea: Working on all the relevant factors like
Ambience, Quality, Service, Hygiene & Pricing and
syncing it with social media value could drive users to
review and converse about your brand further.

20. A majority of these diners are comfortable travelling between 5-10 kms
and not beyond 10 kms.
10 >1050
62% 34%4%
<-------- in kms -------->
Spending above INR 1,500 per visit is a norm among both age groups.
Type A
(18 – 24 years)
Type B
(25 – 35 years)
47% 63%
Spend above INR 1500 per outing for a Fine Dining Restaurant.
Spend less than INR 1500 per outing for a Fine Dining Restaurant.
FEWER BARRIERS OF
PROXIMITY AND BUDGET
Insight : A commercial and widespread vicinity
are the right spots for restaurants to be based out
of to be accessible to all and to gain the
necessary recognition for themselves.
Traveling is something diners are okay with only
when a restaurant is established and highly
spoken of.
Idea: Promotions play a vital role to position the
location of the restaurant. A brand should
ideally:
• Position the various locations it is available at
(Implying Choices that a user can make).
• Share Google Maps via all the Listings to make
navigation easier.

21. Level 2: DURING
A FINE DINING EXPERIENCE
SERVICE EXPERIENCE
+

22. What are the most frustrating delays for a Fine Diner?
75% Wish to be seated
sooner at a restaurant.
Before the
bill Comes
Time
between
your order
being taken
and when
the food
comes
Time between
when the
serving first
approaches
you and when
your order is
taken
Time between
being seated
and when the
serving staff first
approaches
you
Before you are
seated
28% 23% 24% 15% 10%
88% Expect the staff to
be knowledgeable. 70% Prefer quicker
service.77% Like restaurants with
attentive serving staff.
MANAGING
SERVICE EXPECTATIONS
Insight: Restaurants should use this waiting
as an opportunity to get these customers to
interact with their social media profiles.
Idea: It’s important to constantly keep a
check on which areas you score low on and
improve them almost instantly. Certain
areas which cannot be rectified due to the
popularity or ever changing demands of
the customer must be compensated
through marketing and loyalty initiatives. The
end game must be towards providing
outstanding service that increases the
chances of creating loyal customers.

23. Facebook is used for check-ins,
status updates and sharing pictures.
Instagram is popular for food-pictures.
Twitter drives reviews and conversations.
Check-in
Facebook
Four Square
Instagram
I don’t Check in
Twitter
50%
19%
13%
11%
8%
Facebook
Twitter
Instagram
None
Blogs
58%
19%
13%
8%
1%
Four Square 1%
Update status Upload photos/videos
Instagram
Facebook
Twitter
I don’t Upload Photos
Zomato
44%
40%
7%
5%
2%
Blog 1%
Snapchat 1%
FINE DINERS SHARE
MORE THAN THEIR FOOD
Insight : Each platform is used differently
by a user and hence proves the
importance of being on the right amount
of platforms and providing a different
strategy when present on each of them.
Idea: Capitalize on your fans, incentivize
then when at the restaurant and after their
experience regularly and encourage your
customers to spread the word.

24. Food & Drinks
Friends
Ambience
Service
Interiors
24%
18%
16%
12%
8%
Price
Cleanliness
Offers or Discounts
Convenience
Reputation
6%
5%
4%
4%
3%
What topics do you like to talk about on social media
when you’re at a fine dining restaurant?
To share my
opinions with
friends
To share anything
unique that you
come across at a
restaurant
To share the fine details of
an incredible meal or a
memorable dining
experience
To share exotic
combinations of food
that you experimented
at the restaurant
7%
9%
11%
To let other know
that you went
to a particular
restaurant
31%
42%
FINE DINERS SHARE
MORE THAN THEIR FOOD
Insight : Sharing a Fine Dining experience for most is more than just talking about the food. Customers love to
talk about the differentiators and the appreciation of a ‘fine experience’ at a restaurant. The special
memories attached with the restaurant are highlighted often too.
Idea : Create instances across your restaurant that engages users to share it online. Innovation is key to
ensuring constant buzz about your restaurant. Offer new additions to your ambience, more events and
providing a fine experience worthy of mention.
What inspires you to upload a picture/status/video on
social media?

25. FEEDBACK
Level 3: AFTER
A FINE DINING EXPERIENCE
REVIEW
+

26. Most diners consider online reviews before deciding on a place.
A lot of diners share their experiences
through a review at least once in 6 months.
Every timeQuite OftenOccasionallyRarelyNever
10%2% 13% 30% 45%
Impact of reviews
85%
Put up reviews at least once in six months (67%)
Never put up reviews (33%)
Share reviews online
TO REVIEW OR
NOT TO REVIEW!
Reviews shared in the past 6 months.
Less than
3 times
More than
3 times
Never
34%
42%
17%
41%
25%
41%
Good Experience Bad Experience
Insight : With an increasing and active social
media presence, a brands need to maintain a
response management process is vital. Customer
relationships peak when a brand is able to ensure
responses within a short time frame and is able to
gracefully accept a mistake and handle it
appropriately.
Idea: Collect information about your consumer
while they’re at the restaurant and keep the
connections alive by inviting them onto your social
media presence or a review site to share their
feedback, followed by acknowledging it.
Customer Service is the key, after all, to a
successful and sustained business.

27. Most Fine Dining customers would visit a restaurant again if
they have had a pleasant and unique experience.
A small segment would still be open to experiment.
85% recommend a restaurant if they had a
pleasant experience.
57% promote restaurants that are "Value For
Money“.
60% recommend a restaurant with a
unique and distinctive menu.
No, I would rather experience with other new restaurants (10%)
Yes, I keep revisiting the restaurants I like (90%)
GAINING LOYALTY,
ONE DINER AT A TIME
Insight: Recommendations are made on the basis
of 3 “Loyalty Pillars”: a pleasant experience,
distinctive menu & when a customer witness a
value for money.
Idea: Implement Loyalty programmes, connect
through social media with them and create a
sustained influencer marketing programme to
ensure top of mind recall. Alongside, keep your
restaurant alive through the above Loyalty Pillars.

28. 36%
36% people prefer receiving an update on social media from the restaurants
they like, while 23% would like to be updated on text messages.
Social Media
STAY CONNECTED WITH
YOUR EVANGELISTS
23%
SMS
21%
Email
20%
Not Interested
UPDATE ME ON: Deals, Offers & Upcoming Events.
1/4th of the population wishes for their opinions to be HEARD.
Opportunity to have a (social media) platform for dialogue!
34%
Insight : While a customers attraction to a
restaurant is mainly for the good food, value
added services increase the chances of
creating repeat and loyal customers. They
are highly acceptable to social media
promotions and means of reaching out to
them. Text Messaging is the next best way of
reaching out.
Idea: A mix of modern marketing techniques
would help ensure top-of-mind recall. Social
media, mobile marketing are the most
successful implementations, along with
consistent customer care.
Deals (or
special
offers)
25%
Feedback
(seeking
feedback
and inputs
from users)
21%
Events
(specific
upcoming
events)
11%
Food (from
restaurants
menus)
7%
Brand
(promote
restaurant
brand
awareness)

29. 1. Future Use Coupons: A reason to come again and enjoy benefits like discounts, free desserts and other privileges.
2. Special Menus: Customized menus for seasons, occasions and different times of the month.
3. FREE : A surprise meal for two, at the price of one and the word FREE that doesn’t downsize but just excites people.
4. Live Music: New bands bring in a variety of fine diners who love music in their background, while popular music
performers are appreciated in restaurants to bring in crowds in quantities.
5. Contests: A campaign to create awareness about a new menu, events at the venue or celebrate festivals helps
customers remember the restaurant and keep it top-of-mind recall.
6. Informed Staff: Nothing is as impressive as a staff member who is able to take control, suggest meal options and
interact with guests.
7. Social Media Connect: The Digital Age loves to be connected. Do incorporate your social media platform links to
keep the relationship beyond their visit.
WHAT ARE CUSTOMERS
LOVING?

30. 1. The Fine Dining Industry has grown leaps & bounds over the past few years and adoption of amongst audiences from the
younger to older generations is owed to the increasing impact word of mouth has through digital mediums. Restaurant Owners
& Visitors seem to frequently discuss various avenues about the property on social media and the same gets shared, discussed
and reviewed further to increase conversations and recall. The key for any brand is to be constantly in the news and social
media gives you the advantage to be a topic of discussion consistently, without being extremely intrusive.
2. If a brand wishes for their customers to visit more often, they need to offer their meals at attainable price points. Attainable has
different meanings in different markets, but it’s prominent that if the prices are significantly higher than that of their competitors,
they are going to miss out on some visits.
3. Being available where the customers are is key to your success. Selecting a location based on where your market is present is
as important as being digitally available at locations where your customer may end up searching for you. Select platforms on
social media that are right for you to reach out to each age group and personalize your approach to reach out to them on
that.
4. The menu is an important piece of advertising a restaurant possesses. Restaurants should make it a deal to upload their menu
on all online platforms, such as Zomato, TripAdvisor, Facebook and any others that have a significant user base.
5. Insights show that a Fine Dining Customer yearns for more than just good food and that must be kept in mind when creating an
experience for them, through impeccable service, an astonishing ambience and a great after-service connect through digital,
to build a relationship with them. Investing in customer connect after the experience is vital to ensure repeat visits and
evangelism.
6. Know what the digital space can offer your brand and accordingly invest in it to see a return on investment. If you wish to gain
insights on your footfalls or know what people have to say about the chef or the ambience, you can know it all, including
having the option to reserve a table of your choice.
MindShift Insights

31. • MindShift Metrics research focuses on customers of Fine Dining restaurants, active on social media, to understand
their behavior and how social media plays an important role when it comes to Fine Dining.
• In order to understand the Digital Habits of a Fine Dining Customer, MindShift Metrics, a wholly owned subsidy of
MindShift Interactive Private Limited, designed an online survey that was completed by approximately 150
respondents. The criteria for selection involved: The respondents should fall within the age group of 18 and 35 years
and equally distributed among the 6 metro cities in India viz. Bangalore, Chennai, Delhi, Hyderabad, Kolkata and
Mumbai. Equal weightage was given to each city with regards to number of respondents. They should be
acquainted to the culture of Fine Dining restaurants and must be pretty active on social media/digital platforms.
• The questionnaire consisted of three sections - The first section to help understand the customers behavior during
the pre-selection of a Fine Dining restaurant, the second section to find out the habits while at the restaurant and
the third to seek out information about these customers response with respect to their experience at the restaurant.
• The survey was conducted between 15th August and 15th October 2014.
Methodology

32. About MindShift Metrics
• MindShift Metrics is a wholly owned subsidy of MindShift Interactive Private Limited and drives the Digital Research
business of the organization. Our Research & Behaviour Analysts specialize in Consumer Profiling, Digital Tracking,
Trend Forecasting & Competitor Intelligence. MindShift Metrics provides digital research solutions to organizations
such as L’Oreal India, JW Marriott Mumbai, Chevrolet India, HomeShop18, Max Bupa Health Insurance and many
others willing to experience a MindShift, while providing Metrics-based Digital Marketing solutions through MindShift
Digital.
• Know more about how MindShift and our Research. Email us on contact@mindshiftinteractive.com or visit
www.mindshiftinteractive.com.
Consumer Profiling
and Analysis
Social Media
Metrics
Share of
Social Voice
Competitive
Intelligence
Metric Based Social
Media Consulting

33. About Social Samosa

34. THANK YOU