This document proposes hiring a social media coordinator to increase buzz for H&M by launching apps on smartphones and revealing more street style. It outlines goals of analyzing, utilizing, optimizing, advancing, innovating, evaluating, and budgeting social media efforts to further promote the brand.

1. Social Media Proposal
Pei-Lin Wang

2. Challenge and Goals

3. Beat it!

4. SWOT
Analyze it!

5. Utilize it!

6. Optimize it!

7. Advanced it !
Reveal much more street style
Hire social media coordinator
Increase buzz by launch H&M
apps on smart phone

8. +
+ = Innovate it!
+

9. Evaluate it!

10. Budget it !