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Bollywood Music Project Digital Marketing Case Study

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MindShift Interactive partnered with Laqshya Events to promote their IP, Bollywood Music Project. Marketing Events through social media is the obvious norm and being a new Festival conducted by Laqshya, we gained insight onto what the consumers wanted and create the positioning as #LetGo, asking festgoers to get rid of their inhibitions and live in the moment with us.

Engaging content, micro videos and new forms of rich media kept the social media fans interacting and drove sales for the festival. With a mix of social media marketing, influencer marketing, digital advertising and live streaming of the event, the brand Bollywood Music Project was established in the minds of Mumbaiites, helping the fest move forward to other cities.

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Bollywood Music Project Digital Marketing Case Study

  1. 1. DIGITAL OUTREACH BY Insightful Digital Outreach LetGo#
  2. 2. LIVE IN THE MOMENT. WE ASKED THEM TO #LETGO. THIS IS HOW WE DID IT. WE INVITED PEOPLE TO SHED THEIR INHIBITIONS AND
  3. 3. CAMPAIGN AT A GLANCE 20,000+ Festival attendees 20 MILLION+ Hashtag Reach 50,000 Facebook Fans 5.2 MILLION Facebook Reach 6,05,570 Facebook Interactions 1500+ Instagram Posts 10,000+ Tweets 5 Lakh Video Views
  4. 4. We engaged fans. We had fans interacting through various contests across platforms.
  5. 5. We leveraged trending topics. Your squad is important at a music fest. So we had ticket bundling for Friendship Day & Raksha Bandhan.
  6. 6. We innovated. GIFS MADE IT ALL THE MORE FUN HYPERLAPSES AT THE EVENT BOOMERANGS ON INSTAGRAM
  7. 7. We held a talent hunt. #BMPVoiceHunt soared through social media with Facebook LIVE. It generated the right buzz for the festival and had a lot of people participating.
  8. 8. We covered all the action.� As it happened. Minute-by-minute coverage on Twitter Live coverage on Facebook & Instagram with stunning stories through photos & videos
  9. 9. How artists #LetGo They showed us their BTS preps Quirky Boomerangs, Hyperlapses kept interactions alive And of course, they #LetGo on stage!
  10. 10. How sponsors/ partners #LetGo Larger-than-life installations inspired selfies Excellent social media offline integration
  11. 11. How fans #LetGo They sang. They danced. They grooved. They #LetGo.
  12. 12. Of the fans By the fans For the fans Rich, fabulous content came in from all platforms
  13. 13. Stay MindShiftin' MindShiftInteractive Mind_Shifters Mind_Shifters DIGITAL OUTREACH BY Insightful Digital Outreach

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