The document describes the marketing campaign for the festive season events at The St. Regis Goa Resort in India. Key elements of the campaign included creating engaging social media content around Christmas and New Year celebrations with themes of The Great Gatsby, garnering over 59,000 brand outreach and thousands of views. Events like Santa visits, cake mixing and Christmas tree lighting increased excitement. Digital ads generated over 100,000 views and 42,000 clicks, reaching millions of audiences. The successful campaign drove increased bookings and a 62% return on social media investment.

1. #ExquisiteFestivities at
The House Of Celebration

2. Objective
Invite guests to experience the festive
season at The St. Regis Goa Resort,
highlighting the exquisite events and
bespoke rituals.

3. The #MindShiftin’
Approach
Creating a positioning in sync with St. Regis
Goa’s #ExquisiteFestivities at the House of
Celebration.
Identifying a theme for the hotel's first New
Year party - The Great Gatsby.
A cinematic journey covered through engaging
social media content, offline events and paid
ads that helped drive outreach and increase
bookings.

4. Christmas Grid
Strategized an elaborate Christmas grid, featuring engaging content such as
posts, videos and stop-motion animations, incorporating the festive colours of
red, green and white.
Highlighting the exquisite activities taking place at the property throughout the
entire month.
Enhanced excitement and intrigue by inviting children from Valentina’s Heaven
Orphanage to participate in the festivities.
Organized a special cake mixing event and a grand Christmas tree lighting
ceremony. Additionally, we promoted unique stays with a captivating
Christmas theme, offering exclusive packages and experiences for our guests.

5. Content Creation
The visual content showcased festive decorations, special
menus and seasonal activities that were offered to guests
during their stay.
Brand Outreach - 59,138

6. Story
Stories with engagement stickers, call to action and
informative messaging created anticipation and a
desire to book.
Santa's surprise visit, cake mixing with influencers,
letter-writing activities and more were captured
through InstaLive and Stories.
Average Views Per Story - 2,300
Average Engagement Per Story - 36%

7. Santa Series
Created engaging Santa Claus stories: Santa exploring
the hotel, riding a bicycle and receiving letters, which
further generated excitement among the audience.

8. Cake Mixing and
Tree Lighting
Drawn from timeless traditions passed down
from the House of Astor, The St. Regis Goa
Resort organized a heartwarming cake mixing
ceremony with the children from Valentina's
Little Heaven. Influencers, associates and
guests were invited to join, creating awareness
about the donation drive and festivities.
We captured the lighting of a magnificent
32-foot-tall Christmas tree, symbolizing the
32-year legacy of the property and building a
sense of nostalgia amongst our patrons.

9. The Great Gatsby
New Year
The property celebrated its first new year with a
remarkable celebration amidst glitz & grandeur,
with the classic Great Gatsby theme.
Our visual representation, inspired by Gatsby
adorned artistic deco elements, masquerades and
a lavish spread for the Luminaries to rejoice in.
Event sold out
Pre-bookings within the first 3 days
A 62% ROI out of social media
Impact

10. New Year Grid
The New Year celebration embraced the captivating theme
of The Great Gatsby, evoking an atmosphere of glamour
and sophistication.
We highlighted opulent elements, such as exquisite
champagne and other dazzling elements, to create an
ambience befitting a memorable Great Gatsby-inspired
night.
The grid and concept were carefully curated to exude an
air of luxury, featuring the essence of a grand
Gatsby-themed New Year's celebration.

11. Story
Stories informed the audience
about the Gatsby-themed New
Year celebration and driving
actionables.
Views
Per Story - 2,300
Engagement
Per Story - 36%

12. Digital Advertising:
Lead Generation
The promoted festive offerings at The St. Regis Goa
Resort generated a strong positive response from
the guests.

13. Google Ads
Ads were integrated towards driving awareness of
our promotions and ensuring an active lead
generation mechanism.
Views
71,600
Views
1,01,797

14. Social Media Ads
Facebook & Instagram
Impressions: 3,197,821
Reach: 2,189,967
Clicks: 42,661
Frequency: 1.46

15. Marketing Outreach
Newspaper Ads December Festive Brochure

16. Campaign Impact
Million
Total unique
audiences reached
Million
Engagements across
platforms
from digital efforts
Million
Total outreach
16 7
Conversions
60%
1

17. www.mindshiftinteractive.com