This Presentation is regarding how one business can market their goods or services through different channels of social media. Thank You

1. SOCIAL MEDIA
MARKETING
GROUP:- KUMAR MIHIR B. PANDIT
SAPNA KUMARI
KEVIN JOHNSON

2. Contents
1) Introduction
2) Social Media and Social Networking Sites
3) How to Create SMM Strategy
4) Advantages of SMM
5) Disadvantages of SMM
6) Conclusion

3. Introduction
 Social media marketing(SMM) is a form of Internet marketing that
utilizes social networking websites as a marketing tool. The goal of
SMM is to produce content that users will share with their social
network to help a company increase brand exposure and broaden
customer reach.
 In plain terms, Social media marketing is the use of social platforms like
Facebook, Twitter, Instagram, and others to promote your products or
services.

4. Social Media and Social Networking Sites
Facebook is the biggest and arguably most powerful social network in the world with 1.55 billion active
monthly users. Regardless if you are a startup or fortune 500 company, you need to be on Facebook and
start *engaging with your consumers.
Twitter is known as the ‘‘in the moment’’ platform and boasts a respectful 255 million active monthly
users. Twitter is a perfect online marketing tool for businesses that want to reach out to people (and are
ready for a reply).
Instagram is a visual platform designed for customers to post, share, comment and engage
through digital media. As the old saying goes, a picture is worth a thousand words.
LinkedIn is regarded as the professional social networking site. LinkedIn largely focuses on b2b
marketing rather than b2c.
Google +, YouTube, Foursquare and Pintrest are other social network sites that harshly miss out on the
list. And then there’s Snapchat, the new kid on the block, who recently recorded six billion daily views.

5. How to Create SMM Strategy
One of the simplest ways to create your social media marketing strategy is to ask
yourself the 5Ws:
 Why do you want to be on social media?
 Who is your target audience?
 What are you going to share?
 Where are you going to share?
 When are you going to share?

6. 1. Why does your business want to be on social
media?
This relates to your social media goals. Are you on social media to promote your products? To drive traffic to
your website? Or to serve your customers?
 In general, there are the nine social media goals you can have:
1) Increase brand awareness
2) Drive traffic to your website
3) Grow revenue (by increasing signups or sales)
4) Build a community around your business
5) Provide social customer service
6) Increase mentions in the press
7) Listen to conversations about your brand

7. 2. Who is your target audience?
 Who are they? (E.g. job title, age, gender, salary, location, etc.)
 What are they interested in that you can provide? (E.g.
entertainment, educational content, case studies, information on new
products, etc.)
 Where do they usually hang out online? (E.g. Facebook, Instagram,
etc. or niche platforms)
 When do they look for the type of content you can provide? (E.g.
weekends, during their daily commute, etc.)
 Why do they consume the content? (E.g. to get better at their job, to
become healthy, to stay up to date with something, etc.)
 How do they consume the content? (E.g. read social media posts,
watch videos, etc.)

8. 3. What are you going to share?

9. 4.Where are you going to share?
Each social media platform has its own unique advantages. The right one for you depends on your industry, target
demographic, and content choice. Here are the basics. Use the right platform and focus in on it for better ROI.
 1. Facebook: Best for men and women 25-55 (but more for women). Industries: fashion, entertainment, real estate,
sports, health & wellness, news (NOT FAKE NEWS), and marketing.
 2. Instagram: Popular with 18-35-year-olds, more women than men. Industries: Travel, fitness, fashion, health &
wellness, beauty, arts & crafts, and weight loss. Focus on visual content!
 3. Twitter: Men and women equally, ages 18-30. Industries: News & information, telecom, finance, retail, and
sports.
 4. Pinterest: Women ages 18-45. Fashion, beauty, photography, food, health, home & garden, arts & crafts,
weddings, and event planning. Pinterest is great for hobbyists!

10. 5.When are you going to share?
Here are some examples to consider:
 Sports fans are likely on social media just before, during, and just after sports events to find and
interact with content about the event.
 Athletes might be on Instagram while they are cooling down after their morning or evening workouts.
 People who love to travel might be more active on social media during the weekends when they are
planning for their next trip (or during their work breaks when they are dreaming about their next trip).

11. Advantages of SMM
 Increased Sales: It doesn’t matter whether your company is focused on selling a product or service. Social media
marketing can play an important role in helping you to increase sales.
 Cost Effective: Social media marketing can be a low-cost yet effective way for businesses to build their brand and
get the word out about sales or special promotions. Even companies with a limited budget can take advantage of this
type of marketing.
 Builds Relationships with Customers: Having a presence within the social network community allows you to
connect with customers on a more personal level. You can answer questions and handle complaints quickly and
efficiently.
 Provides Easy to Track Results: Facebook, Twitter, and some of the other social platforms integrate various tools to
help you analyze your progress and the success of your social media marketing efforts. At a glance, you can recognize
such things as:
I. How many follows have joined within a certain period of time
II. What types of content or promotions are most frequently “liked”
III. Audience reach on any given post or promotion

12. Disadvantages of SMM
 Exposure to competitors
Social media marketing enables you to study your competitors strategy. However, they can still study your business
methods through your social media platform. This puts your business at the risk of being outdone.
 Needs qualified personnel
In order to focus on core business issues, you will have to employ a qualified personnel to manage your account and
have the traffic under control. This implies that you have to invest both in apparatus and salary for quality outcome.
 Slow returns on investments
Social media marketing is a long term investment and one cannot expect returns in an overnight. For companies
looking for quick results, implementing traditional methods like word of mouth would be appropriate.
 Tarnish brand name
In the event that a negative information finds its way onto social media platform, the public will have the chance to
express their dissatisfaction. This will tarnish your product name and deter potential customers from establishing
relationships and doing business with the brand.

13. Conclusion
 Social media gives deep impact to the business world today from small companies to
big giant companies. Social media landscape is big and the system and technology
continuously growing and changing everyday. Companies who using and presented in
social media enjoying big benefits. Some companies received negative impact.
 Social media not longer an option but is a must especially companies that dealing
straightly with customers. Social media promising a lot of opportunities and
challenges, so organization must prepare themselves to facing this.
THANK YOU