The document is a 2010 social media marketing industry report by Michael A. Stelzner. Some key findings from the report include:
- The top questions marketers want answered about social media marketing are how to measure ROI, what the best practices are, and how to manage time spent on social media.
- Most marketers (65%) have only been using social media for a few months or less, though experience levels are growing.
- The majority of marketers (56%) spend 6 or more hours per week on social media, with 30% spending 11 or more hours.
- Generating exposure, increasing traffic, and building partnerships were cited as the top benefits of social media marketing.
1. 2010 SOCIAL MEDIA
MARKETING
INDUSTRY REPORT
How Marketers Are Using
Social Media to Grow
Their Businesses
APRIL 2010
BY MICHAEL A. STELZNER
Sponsored by
Copyright 2010, Michael A. Stelzner