This document summarizes a virtual workshop session about social media marketing on Pinterest. The session discusses why Pinterest is an important platform, how to build an effective profile and pin engaging content, and strategies for growing an audience like commenting on popular pins, hosting contests, and building connections. The goal is to attract potential customers by providing value rather than directly pitching products.

1. Social Media Marketing | PINTEREST

2. Social Media Marketing | VIRTUAL Workshop Series | By VIRTUALVillage Media
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Session #3: PINTEREST
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3. More than one billion monthly active users on Facebook.
Over 230 million monthly active users on Twitter.
IT’S YOUR JOB TO MAKE PEOPLE AWARE OF WHAT YOUR ORGANIZATION CAN OFFER!!!
Session #3: PINTEREST

4. DEFINITION OF SOCIAL PROSPECTING
The art of scouring the social web,
identifying potential prospects for your business,
and engaging them to draw them to your site
and get those potential prospects to your sales team.
Session #3: PINTEREST

5. Social Media Marketing | VIRTUAL Workshop Series | By VIRTUALVillage Media
www.VIRTUALVillageMedia.com
SOCIAL MEDIA PROSPECTING WORKBOOK
IT’S BEYOND MONITORING KEYWORDS.
It’s about engaging people that may or may not know
what your business can do for them.
The Social Media Prospecting Workbook teaches the
fundamentals of how to listen to social media
conversations in order to generate leads for your business.
Download NOW! – http://bit.ly/socialmediavvm
Session #3: PINTEREST

6. Session #3: PINTEREST
WHY PINTEREST?
“If you’ve been ignoring Pinterest,
you’re late. But there is still time to
catch up—and you should.
Pinterest statistics are showing no
signs of stopping their upward
trend, and smart online publishers
will take steps to grab a piece of
the Pinterest pie for themselves.”
— Beth Hayden, Copyblogger
70,000,000 USERS

7. Session #3: PINTEREST
“According to Wishpond, 43% of PINTEREST
users like to associate with brands, whereas
only 24% of Facebook users do.”
“A BizRate study found that 66% of PINTEREST
users regularly follow and re-pin retailers. This
same report found that only 17% of
Facebook users said they rely on Facebook
for purchasing inspiration.”
“BizRate also reported that 69% of online
consumers who visit PINTEREST have found an
item they have purchased, or will purchase,
compared to only 40% of online consumers
who visit Facebook.”
Source: MARKETO

8. YOUR PROFILE IS YOUR BRAND
1. Username should match your
real name or business name.
1. Fill out the “About” section
and give people a brief
description of yourself or your
business.
2. Include a link to your website
3. Upload a profile photo,
preferably a headshot.
Session #3: PINTEREST

9. Session #3: PINTEREST
“One of the biggest mistakes marketers make on PINTEREST is
to pitch their own business instead of listening to what
customers want to see. Provide value, offer compelling
content, and educate/entertain 80% of the time—showcase
your product closer to 20%.”
— Ekaterina Walter, Co-Founder and CMO, Branderati
CREATING QUALITY CONTENT WITH PINTEREST
SELL YOUR VALUE!
NOT YOUR ACCOMPLISHMENTS

10. CREATING QUALITY CONTENT WITH PINTEREST
EDUCATE | How to Boards, ebook
boards, informative articles
ENTERTAIN | Use images, quotes, videos
to capture and engage
EXAMPLE | How others are using your
product/service in interesting ways
Session #3: PINTEREST
DO NOT PITCH!

11. CREATING QUALITY CONTENT WITH PINTEREST
Session #3: PINTEREST
1. Only pin things that interest
your followers and represent
your brand
2. Pining visually appealing
content catches the attention
of more potential followers.
1. Brand images are 23% more
likely to be repinned if the
image is not of a face.

12. CREATING QUALITY CONTENT WITH PINTEREST
Session #3: PINTEREST
1. Colorful images are preferred.
2. Red, orange and brown
images are 2 times more likely
to be repinned than blue
images.
3. Images with medium lightness
are 20 times more likely to be
repinned than dark, mostly
black images.

13. Session #3: PINTEREST
THIS IS HIGH COMPARED TO THE AVERAGE TWEET,
WHICH IS ONLY RETWEETED ABOUT 1% OF THE TIME.
A PIN IS REPINNED AN AVERAGE OF 10 TIMES.
SHARE SHARE SHARE
THE MORE YOU SHARE AND PIN TO YOUR BOARDS,
THE MORE YOU WILL GET YOUR NAME OUT THERE.

14. BUILD AND NURTURE RELATIONSHIPS
 Develop Primary and Secondary Connects
 Use “Hot-Button” Topics to Connect
 Provide relevant content instead of
pushing products and services.
 Encourage connections to connect with
you about their needs, not yours.
 Continue providing value-added content
BUILDING RELATIONSHIPS TAKE TIME!!!
Session #3: PINTEREST

15. Session #3: PINTEREST
BUILDING YOUR AUDIENCE WITH PINTEREST
1. 80% of the pins on Pinterest are repins.
Make your content pin worthy.
2. Comment on the most popular pins on
the “Popular” feed
3. Only comment on pins that are relevant
to you and your brand.
4. Avoid comments like “great pin” or “nice”
WARNING: Don’t comment on posts more than to or three times a day.
PINTEREST will mark you as spam and suspend your account.

16. Session #3: PINTEREST
BUILDING YOUR AUDIENCE WITH PINTEREST
1. Promote your most popular boards; Place in the
top row so potential followers can easily see.
2. Invite followers to contribute to your boards =
group boards; Will keep them fresh with content.
1. Contribute to group boards.
Group boards live on your brand’s PINTEREST
page and allow multiple users to collaboratively
pin on a single board.

17. BONUS: HOST A PINTEREST CONTEST
Session #3: PINTEREST
1. Require contestants to follow you in
order to enter the contest.
2. The better the price, the more
followers you can expect to gain.
1. Create a pinnable contest image that
includes the following:
1. Logo
2. Call to Action
3. The Words: Contest, Giveaway
4. Contest End Date
5. Prize

18. BONUS: HOST A PINTEREST CONTEST
Session #3: PINTEREST
It’s a win-win situation.
We discussed Pin to Win contests as a way to
gather new followers, but these contests are
also a way to keep your Pinterest page full of
dynamic content.
Here’s a Pin to Win contest from ModCloth,
which invites followers to create and submit
Pinterest boards to inspire ModCloth’s
upcoming wedding campaign.
This generated tons of beautiful, relevant
content for the ModCloth page.
Source: MARKETO

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QUESTIONS / DISCUSSION
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Session #3: PINTEREST

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