A presentation I made while working with Katie Couric Media about a potential partnership with KCM and Aviation Gin.

1. Aviation Gin x KCM

2. Background
While on break from shooting Deadpool, Ryan
Reynolds walked into a local distillery and ordered
some gin. After drinking said gin, he loved it. In
fact, he loved it so much he ended up buying the
company.

3. What KCM Offers
● For one, KCM has partnered with many large
companies to produce original,inspiring material like
Ally and P&G.
● KCM has a diverse audience with a swath of
generations making up KC’s fanbase(over 100 mill).

4. Opportunities
● Aviation could work as a sponsor for existing
series (Art of Conversation, Molner’s Table)
● Potential for a new sponsored series (could be
even more advantageous!)

5. Why Aviation?
● Ryan(talent)
● American Aviation(reach)

6. TIMING_________________
Aviation recently partnered with Sam’s Club
and Laughing Man to benefit Sick Kids and
Laughing Man Foundation
r

7. Audience
The graph below shows the average reach Aviation has within it’s mostly male,
millenial audience(source: Minter)

8. Competitive
Landscape
In the unfortunate
unlikelihood things go
South with Verizon(fingers
crossed!), KCM could also
partner with Mint Mobile!

9. THANKS!_______