And the Emmy Goes to...
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In this presentation, Manuel Bornia discusses the recent Creative Arts Emmy Awards recognition of excellence in advertisement. 5 commercials were nominated for the honor, but only one can win. Check this presentation to learn who took the price!
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And the Emmy Goes to...
- 1. And the Emmy Goes to…
- 2. On August 16th, the Crea8ve Arts Emmy Award Ceremony was held in Los Angeles at the Nokia Center.
- 3. The awards honor, mostly, the behind the scenes talent, such as art directors, cinematographers, cas8ng directors, and the like.
- 4. The Crea8ve Emmys also award guest actor appearances in prime8me.
- 5. The Crea8ve Arts Emmys, in comparison to the Prime8me Emmys, is only a slightly less extravagant affair.
- 6. The red carpet is s8ll populated with a who’s who of television, only its people behind the camera.
- 7. A category of par8cular interest is Outstanding Commercial.
- 8. 5 commercials from 4 agencies were nominated.
- 9. Anomaly had two nomina8on, both for collabora8ons with Budweiser for ads for the Super Bowl.
- 10. The first adver8sement, “A Hero’s Welcome” told the story of a soldier’s emo8onal return home where he was greeted by not only a loving wife, a caring family and a grateful town, but also the Budweiser Clydesdales.
- 11. The second ad by Anomaly nominated is the aptly 8tled, “Puppy Love”, depicted the unbeatable friendship between a Clydesdale and a rambunc8ous labrador puppy.
- 12. BBDO was acknowledged for their work with GE.
- 13. The ad, called “Childlike Imagina8on” is a young girls crea8ve idea about what her mother, who works for GE, does everyday.
- 14. The fanciful ad features CGI heavily.
- 15. The fourth nominated ad is produced by MJZ through Weiden & Kennedy for Nike, called “Possibili8es”.
- 16. The piece urges the everyday athlete to strive for greatness and to push their limits.
- 17. Narrated by Bradley Cooper with cameos by Lebron James and Serena Williams, the ad is certainly not lacking star-‐power.
- 18. The final ad nominated, and ul8mately the winner, is by TBWA/ Media Arts Lab and Apple.
- 19. “Misunderstood” tells the story of a seemingly shy, disinterested teen at a family Christmas.
- 20. The boy appears to be tagging along for his parents sake but is mostly glued to his phone.
- 21. On Christmas morning, he reveals that he was been crea8ng a lovely video montage of the vaca8on, rendering his family members to puddles of tears and pride.
- 22. The commercial is the second Emmy win for Apple’s ad work.
- 23. The first came in 1998 during their now iconic, “Think Different” campaign.
- 24. The Tom Wait’s narrated piece was a celebra8on of forward thinkers: “Here’s to the Crazy Ones.”
- 25. Overall, this year we saw some very high quality commercials.
- 26. The studios responsible for them were able to expand the kinds of story telling that effec8vely promote a product.
- 27. It surely was a difficult decision for the academy.
- 28. Congratula8ons to TBWA/Media Arts Lab and Apple for their truly fantas8c commercial and well-‐ deserved Emmy!