Final project created for Infomania

1. beauty.

2. Table of Contents
Meet the Author!
The Beauty Industry
History of Beauty Around the World
The Evolution of Beauty: The 1920’s &
The 1950’s
1 learn about the writer and designer behind
this publication
Get an idea for just how big, and powerful, the
beauty industy is
learn about old beauty ideals from different
countries.
2-3
4-5
6-7
8-9
The Evolution of Beauty: The 1960’s &
The 1980’s

3. About
the
Author
studying:
strategic communications
Junior at the University of Kansas
Taylor Patteson
Taylor spent most of her childhood moving around due to her dads position in the Army.
While stationed at Ft. Leavenworth, her dad convinced her to give this Kansas school a
chance, and after a spur of the moment trip, she decided to make Lawrence, Kansas her
new home, and the rest is history. After graduation Taylor plans to work for a Public Rela-
tions firm that focus’s on beauty brands. Since she can remember, she found herself stuck
somewhere between a tomboy and a girlie girl. Her obsession with beauty products start-
ed around 12, when she started passing the time by watched “How-To” YouTube videos
about makeup. Now she enjoys helping her friends with their makeup and answering their
questions about products.

4. 1 in 8
women don’t have the confidence to
call themselves attractive. -Dove Poll
the
industry
There is no denying the fact that beauty is one
of the most influential characteristics a human
can have. Celebrities are a perfect example of the
benefits of being an ideal type of beautiful. For
the most part actresses and actors, models, and
socialites all have one thing in common; they are
nice to look at. Joseph Addison once said, “There
is nothing that makes its way more directly to the
soul than beauty.” Beauty has become one of the
most controversial topics among women. Who
sets the guidelines on what is beautiful? Growing
up we were often told, “Beauty is in the eye of the
beholder.” Little girls were always told how pretty
they were and, “It’s on the inside that counts. “ But
just as soon as we believe it, middle school hits
you and you are also hit with a big, fat reality; that
in the real world you aren’t actually the prettiest girl
in the world, like your grandpa used to say. Then
high school hits and the socially declared “pretty
girls” get all the attention so all of the other girls
start playing with makeup and hairstyling tools.
This example showcases the social impact that the
beauty industry has on women from a relatively
early age.
One of the biggest issues in young women
today is their struggle with beauty. In 2012 a
poll taken by Dove in the United Kingdom dis-
covered that only one in eight women had the
confidence to call themselves attractive. This
is something that many people blame on the
beauty industry, with the industries impossibly
beautiful models and unrealistic Photoshop
advertisements. Yet the same poll found 27 per-
cent of women admit the biggest pressure to be
beautiful actually comes from themselves. Still,
many people blame the big name companies for
setting impractical expectations for women and
girls. Some companies have tried to bring light
to these beauty and body issues that women
face. For example, Dove has created campaigns
celebrating natural beauty, aged beauty and
multicultural beauty. Dove’s webpage reads, “ At
Dove, our vision is of a world where beauty is a
source of confidence, and not anxiety.” (Dove)
Companies like Dove are hoping to make prog-
ress and to break the negative stigma that
comes with the idea of beauty.
beauty has become a powerhouse

5. leading beauty companies.
Another leading company
in the beauty industry has
a net worth of
$26.23 billion
and was ranked
#15
in Most Innovative
Companies is 2013.
averages over
$636 million
in revenue a year.
sells 1 lipstick and 1
eye shadow every 2
seconds
a leading competitor in the
beauty & lifestyle industry has a
market cap of
$217.84 billion
as of May 2014 and was ranked
#44
in profit globally on Forbes list.
Procter&Gamble

6. History of
Beauty,
Around the World
feet binding was an extremely
painful practice.
China was a country flourishing in beauty rem-
edies and had many extreme ideas of what is beautiful.
Pale skin reflected wealth and social status. Women
who had pale skin showed the perception that they
were high in class and didn’t have to perform manual
labor. Starting around 1500 BCE, some women would
use rice flower to powder their faces. Women of this
time also often shaved their eyebrows off and painted
their teeth gold or black.
Another desirable Chinese beauty trait was having small feet. Women with
small feet also showed high social status because it reflected that they did
not have to work. To achieve these smaller feet, parents would partake in
foot binding. Foot binding was performed on very small girls, where their
parents would wrap and bind their feet to prevent their feet from growing.
This caused serious foot deformities and many women with bound feet
were unable to stand or walk due to the unnatural growth of their bones.
The practice of foot binding was ruled illegal in China over a hundred years
ago due to its harsh nature.

7. effects of a corset
on a womans body
Europe was also a major hub for beauty. Around
1580, syphilis had become the worse epidemic to
strike Europe since the Black Death. A high multitude
of Syphilis patients clogged the hospitals and without
antibiotics, hair loss was a common reaction of the
disease. With long hair being a trendy status symbol,
wig making became very popular. People would make
wigs out of goat, horse or human hair. Average wigs
cost around 25 chillings, a weeks worth of pay for a
commoner. Some more elaborate and large wigs cost
as much as 800 chillings. This coined the term “bigwig”
to describe the people who could afford these large
wigs. Hair dye also became popular.
Thailandis another country rich with beauty traditions. For
example, an indigenous group to Thailand, the Karen
people, has a unique practice among their culture. Wom-
en practice placing metal rings around their neck to make
their neck appear longer than normal. This practice has
taken place for decades. The weight of the rings pushes
down the collarbone, as well as the upper ribs, to such an
angle that the collar bone actually appears to be a part
of the neck. The belief is that an extra-long neck is con-
sidered a sign of great beauty and wealth and that it will
attract a better husband. While the practice is extreme,
neck stretching can be used as a punishment if the wom-
en commit adultery. It is said to be a punishment to have
the women remove their rings. In this case, since the neck
muscles will have been severely weakened by years of
not supporting the neck, a woman must spend the rest of
her life lying down. Many of these women with elongated
necks put themselves at risk for paralysis or death, but
they still wish to obtain this idea of beauty.
A small waist was viewed as most desirable and
corsets came about. Women would tighten these
corsets to a very radical amount so they could
achieve the smallest waists possible. Because cor-
sets became medical problems for many women,
as they altered a woman’s waist and lower abdo-
men, there were many different designs through
out the years. The later invention of elastic allowed
the extreme idea of a corset to be less extreme
because it hugged the body but allowed for more
movement.

8. beauty through
20s
The Roaring
The twenties was a new movement of expres-
sion. The iconic looks of the twenties have been
recreated by tons of people. The widely popular
bobbed haircut started in the twenties. Popular-
ly paired with finger waves, the “it” girls of the
time made this style both classic and glamorous.
With the makeup industry being relatively new in
the 20’s, women had just recently begun buying
makeup products for daily use. James Mason
Jr., allowing all women the ability to carry it easily
without the mess, invented the first “swivel lip-
stick” in 1923. (GlamourDaze) Dark red lipstick
was the only color available so it was often seen
paired with dark, mascara-rimmed eyes. Today,
we have the luxury of a wand for our mascara,
but in it’s early ages, mascara came in a small
cake of wax which required water to make the
paste that was brushed on to the eyelashes. (Spi-
vak, 2013) These extreme makeup looks paired
with layers of pearls and ribbon have created the
icons look that we all know as the 20’s. With the
recent movie, The Great Gatsby, the 20’s contin-
ue to thrive in beauty popularity.
Above: A Rigaud Cosmetics advertise-
ment for their rouge collection.
Right: A photo of Maybelline’s first
manufactured mascara.

9. the decades.
50s
The Classic
Contrary to the extremely glamourous look
from the twenties, the fifties beauty trends
focused on a softer, more feminine look. Be-
ing a conservative time, women focused on an
ideal feminine portrayal. Pale, porcelain-like
skin created the base of this soft feminine look.
To achieve this base, women used foundation
cream as well as flesh colored setting powder,
leading us to the term “Powder Room”. (Ren-
nells, 2012) Paired with the pale base were
bright lipstick, soft rosy cheeks and defined
eyebrows.
Perfectly curled and coiled hair was a staple.
Whether it be a Marilyn Monroe-esque waved
curl, or a rockabilly rolled- bangs hairstyle,
every look was nearly flawless and completely
pulled together. Today’s idea of a timeless look
is often reflected off the looks of the 50’s. (Erin,
n.d.)
This photo of Myrna Hansen,
who was Miss USA in 1953, dis-
plays the iconic look of perfectly
soft curls and dark lips.
This Revlon advertisement for a lipstick line displays the classic and perfected
makeup look of the 50’s. Pale skin, red lips, and defined brows made their way
on to many advertisements

10. 60s
The Retro
Soon after the classic and pulled togeth-
er fifties, another iconic decade arrived:
the sixties. Jackie O, Audrey Hepburn
and Bridgitte Bardot are some of the most
iconic women of all time, and they all come
from the 1960’s. Hairstyles received a lot
of attention at this time. The development
of hairspray in the early 60’s allowed wom-
en access to all kinds of new hairstyles.
The product made such waves, in fact, that
according to Victoria Sherrow’s book The
Encyclopedia of Hair, by 1964, hairspray
was the most successful beauty product in
the country, “outselling even lipstick.”
This Aquanet advertisement from 1966, helped atribute to the popularity of
hairspray. Companies scrambled to make their products more appealing to
everyday purchasers.
While hairspray began taking over, make-
up still had its iconic moments. Thick eye-
liner with dramatic mascara looks created
doe-like eyes. The model Twiggy, is a per-
fect example of the 60’s eye craze. In many
of her photoshoots, her makeup artists ac-
tually drew eyelashes onto the bottom lash
line. (Borelli-Persson, 2014) While previous
decades had focused on bright and bold
lips, this era adopted a more nude or light
lip.
This photo of Twiggy, a model of the 1960’s, shows the obsession with large
eyeliner and eyelashes paired with a nude lips.
(Tumblr)

11. 80s
The Electric
The beauty trends of the 80’s are ones
that have a wide variety of style as well
as color. With beauty icons ranging from
colorful and eclectic Madonna, to classy
and proper Princess Diana, this decade
provided us with tons of iconic looks.
Brightly colored eyes became popular
and girls of all ages were wearing bright
pinks, purples and blues on their eyelids.
Large feathered hairstyles also showed
up on women with all hair lengths. A
short, more masculine appearing hair-
style appeared, most popularly by Prin-
cess Diana. The 80’s was a time of self
expression in beauty, so trends began
widening and have lead to modern day’s
acceptance of a variety of beauty trends.
(Kirkova, 2013)

12. works cited.Beauty Industry
American Society of Plastic Surgeons, n.d. Web. “14.6 Million Cosmetic Plastic Surgery Procedures Performed in 2012.” http://www.AmericanSocietyofPlas-
ticSurgeons.com
NewBeauty, (2013, September 4). “19 Sought After Nose Surgeries.” New Beauty. Ed. New Beauty. http://newbeauty.com
Alford, Lolita A. (2013, April 19) the World Spends Billions to Look Beautiful. How Big Is the Beauty Industry? FashInvest. Fashinvest,
Kline and Companies, (2012, June 13) “Bold Looks and Key Demographic Divergences Ignite the U.S. Personal Care Market, Reveals Kline.” http://www.
klinegroup.com
Dove “The Dove® Campaign for Real Beauty.” The Dove® Campaign for Real Beauty. Unilever, n.d.
Forbes. Forbes Magazine, n.d. http://www.forbes.com
The Telegraph Media Group (2012, April 23) “Just One in Eight Finds Themselves Attractive.” The Telegraph. http://www.telegraph.co.uk
Evolution of beauty
1920s. (n.d.). Retrieved November 22, 2014, from http://glamourdaze.com/history-of-makeup/1920s
Spivak, Emily. History, Travel, Arts, Science, People, Places | Smithsonian. (n.d.). Retrieved November 20, 2014, from http://www.smithsonian-
mag.com/ist/?next=/arts-culture/the-history-of-the-flapper-part-2-makeup-makes-a-bold-entrance-13098323/
Erin, W. (n.d.). Beauty by the Decade: The 1950s. Retrieved November 19, 2014, from http://www.collegefashion.net/beauty-and-hair/beauty-by-
the-decade-the-1950s/
Rennells, L. (n.d.). Deadly is the Female: 1950’s Makeup Lesson. Retrieved November 19, 2014, from http://deadlyfemaleblog.blogspot.
com/2011/06/1950s-makeup-lesson.html
Marwick, A. (n.d.). The Sixties. Retrieved November 19, 2014, from http://www.nytimes.com/books/first/m/marwick-sixties.html
Borselli-Persson, L. (2014, September 19). Celebrating Twiggy, the Face of the Sixties, on Her Birthday. Retrieved November 18, 2014, from
http://www.vogue.com/slideshow/1528379/twiggy-sixties-icon-in-vogue/
Kirkova, D. (2013, November 13). BIG hair, bold make-up and piles of bling. Retrieved November 18, 2014, from http://www.dailymail.co.uk/femail/arti-
cle-2502837/BIG-hair-bold-make-piles-bling-80s-stars-revealed-laquered-glory-book-celebrating-snapper-Mario-Casilli.html
History of Beauty Around the World
Fontanel, Béatrice: Support and Seduction: A history of corsets and bras. New York: Harry N. Adams, 1997.
Junker, Almut, und Eva Stille. Dessous : Zur Geschichte der Unterwäsche 1700-1960. Frankfurt: Historisches Museum, 1991
Reilly, L. (2012, June 29). Why Did People Wear Powdered Wigs? Retrieved November 2, 2014.
Waddington, R. (2002), The Karen People. The Peoples of the World Foundation. Retrieved November 3, 2014, from The Peoples of the World Foundation.
Waugh, Nora. Corsets and Crinolines. New York: Routledge, 1996.
Photo Credits
Title Page- Tumblr.com
Table of Contents- picsgood.com
About the author- teenvogue.com
Beauty Industry
-clipart
-Tumblr
-MAC.com
Beauty Throughout the Decades
1920’s
-moviestarmakeover.com
-vintagedancer.com
1950’s
-coralie1950.blogspot.com
-Tumblr
1960’s
-retroadterto.wordpress.com
-instructables.com
1980’s
History of Beauty Around the World
China
-Tumblr
-palladio-beauty.com
Europe
-vintageadvantageblog.com
-e-wigs.com
Thailand
-imgarcade.com