Jay-Z and Bing

1. Michael Daly Jay-Z & Bing
Jay-Z and Bing
Jay-Z and Bing, collaborated to increase marketing and searches on Bing. Decoded was an
autobiography about Jay-Z, and he and Bing Had a genius Marketing idea to sell the book as
well as promoting Bing. Bing wanted to increase its popularity with younger people, at the
same time Jay-Z was releasing his autobiography, this collaboration gave millions of people
a reason to search with Bing.
The Advert started by putting every page of Jay-Z’s book out all over the world for a month,
each page was put by a location which had relevance to the page, so fans could ‘walk
through Jay-z’s life’ right where it happened. Not only in the Us but all over the world. They
put pages all over the places boxing gyms even on art work, even custom jackets with a
page on, a car and even a pool.
Bing created a game which tied all this together by entering the location or taking pictures,
assembling the book visually which gathered a lot of attention.
Achievements
Average Player engagement was over 11 minutes per visit.
Jay-Z’s Facebook fans grew by one million.
Decoded got best sellers list for 19 straight weeks.
Bing saw a 11.7% increase in only 1 month and entered the top 10 most visited sites for the
first time, and earned 1.1 billion global impressions.
This shows that good marketing and clever advertisement can lead to great success and
amazing profits.