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Sotsiaalne Meedia

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Tallinna Konverentside seminaril ette kantud internetiturundus ja sotsiaalne meedia. 26.11.2008

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Sotsiaalne Meedia

  1. 1. Sotsiaalne meedia ja turundus Priit Kallas www.dreamgrow.ee/blog
  2. 2. ?
  3. 3. turundus 1.0 <ul><li>Kommertsõnumi viimine tarbijani </li></ul><ul><li>Massimeedia </li></ul><ul><li>Ühesuunaline </li></ul><ul><li>Spämm </li></ul>
  4. 7. don't panic
  5. 8. sotsiaalne meedia
  6. 9. turundus 2.0
  7. 11. kontroll
  8. 12. kaaslaste arvamus
  9. 13. usaldus
  10. 14. &quot;Person like themselves&quot; still most trusted source for information about a company and, therefore, products. (Edelman Trust Barometer, November 2007) | consumer recommendations are the most credible form of advertising among 78% of the study’s respondents . (Nielsen, “Word-of-Mouth the Most Powerful Selling Tool”) | consumer content as the #1 aid to a buying decision , cited by 91% of respondents. (JC Williams Group, 2006) | 70% said they had done internet research on &quot;everyday grocery products,&quot; and 63% said they had done so for health and beauty products. (Prospectiv, 2007) | 82% of those who read reviews said that their purchasing decisions have been directly influenced by those reviews. (Deloitte & Touche) | 92% deemed customer reviews as “extremely” or “very” helpful . (eTailing Group) | 63% of consumers indicate they are more likely to purchase from a site if it has product ratings and reviews. (Major consumer electronics retailer/iPerceptions study) | 90% of UK shoppers surveyed said they wish they could communicate directly with businesses (1&1, October 2007)
  11. 15. vahendid blogid, foorumid, sotsiaalsed keskkonnad, uudised, vikid, lemmikud, arvamused, pildid, videod, audio, virtuaalmaailmad, online mängud
  12. 17. kuidas vestluses osaleda?
  13. 18. foorumid
  14. 19. neti.ee 606 foorumit
  15. 20. hindamine arvustused kommentaarid
  16. 21. blogid
  17. 44. hirmud <ul><li>negatiivne tagasiside </li></ul><ul><li>töömaht </li></ul><ul><li>ei oska </li></ul><ul><li>ei julge </li></ul><ul><li>kedagi ei huvita </li></ul><ul><li>kontrolli kadumine </li></ul>
  18. 45. So what? <ul><li>Baas </li></ul><ul><li>Esitle end eksperdina </li></ul><ul><li>Loo suhteid </li></ul><ul><li>Usaldus </li></ul><ul><li>Nähtavus internetis </li></ul><ul><li>Koostöö (sees/väljas) </li></ul><ul><li>Teadmiste kogumine </li></ul><ul><li>Värbamine </li></ul><ul><li>Ideed, arendus, tagasiside </li></ul><ul><li>Otsimootoriturundus </li></ul><ul><li>Odav </li></ul>
  19. 46. Kokkuvõte <ul><li>Alusta blogiga </li></ul><ul><li>Võimalda inimestel anda avalikku tagasisidet </li></ul><ul><li>Uuri, kus inimesed Teie valdkonnast räägivad ja räägi kaasa </li></ul>
  20. 48. Tänan! <ul><li>Küsimused? </li></ul><ul><li>Priit Kallas - priit@dreamgrow.ee </li></ul><ul><li>www.dreamgrow.ee/blog </li></ul>!?

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