pizza hut

2. GROUP MEMBERS
• SADIA HALEEMA
• AMIR NAZEER
• ALTAF HUSSAIN
• ZIA ULLAH
• M.ZAFFAR
• M.MUDASSIR
• RAJA M.NOMAN

3. PIZZA HUT

4. CONTENTS
 MISSION
 OBJECTIVES
 SWOT ANALYSIS
• STRENGTHS
• WEAKNESS
• OPPORTUNITIES
• THREATS
 MARKETING STRATEGIES
• PROMOTION
• PLACE
• POSITIONING

5. MISSION
P.E.A.R.L.S
PASSION.
EXECUTE.
ACCOUNTABLE.
RECOGNIZE.
LISTEN.

6. OBJECTIVES
85 % recognition of new product.
Increase revenue and profits.
Customer satisfaction.
Open communication.

7. SWOT ANALYSIS
Strengths
biggest strength.
delivery service.
large variety of products.
marketing of the company.
affordable price.

8. Weakness
Dissatisfaction.
High overhead cost.
Good quality results in high prices.
Mostly operate in urban areas.

9. OPPORTUNITIES.
Increase revenue with new innovative pizzas.
more attaractive environment.
offers discount.
offers coupons.

10. THREATS
INCREASING COMPETITION.
FACES COMPETITON FROM INTERNATIONAL.
RESTAURANTS.

11. MARKETING STRATEGY OR 4 P's OF
MARKETING.
PRODUCT
PRICE
PROMOTION
PLACE

12. PROMOTION.
Advertising through:
bill boards.
TV ads.
Pamphlets.
Social media.
Sales promotion.

13. PLACE.
Located at crowded places.
34000 outlets in 100 countries.
Seats,couches are comfortable.
Usually seen in shopping malls.
Nice music is played at the back.

14. POSITIONING.
Done their positioning in the target market by:
Quality Frequency

16. • Operational Practice through ( C.H.A.M.P .S.) :
• C : Cleanliness
• H : Hospitality
• A : Accuracy
• M : Maintenance
• P : Product Quality
• S : Speed