SEO is search engine optimization means it deals with search engines like GOOGLE,Yahoo,Bing,etc.When you have a website or a web page,then there is a big problem is that how to make it visible on search engines top 10 results means on first page.The solution to this problem is SEO.

1. 1
Basics of
S E O

2. 2
Search Engine
• Search Engine is a program that reaches
document where the keywords were found
• Like Yahoo,Google,Bing,Ask,etc.

3. 3
Search Engine Optimization
 Search engine optimization (SEO) is the process of improving the volume and quality
of traffic to a web site from search engines via "natural" ("organic" or "algorithmic")
search results.
 SEO helps to ensure that a site is accessible to a search engine and improves the
chances that the site will be found by the search engine.
 It is the process of choosing targeted keyword phrases related to a site, and
ensuring that the site places well when those keyword phrases are part of a Web
search.
 The practice of designing web pages so that they rank as high as possible in search
results from search engines.
 SEO helps to ensure that a site is accessible to a search engine and improves the
chances that the site will be found by the search engine.

4. 4
How Search Engine Works

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How Search Engine Works
 Spiders/Crawlers
 Robots
 Indexers

6. 6
Contd..

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Search Engine Results
 A word processor that has been specialized to
make the writing of HTML documents more
effortless.
• Notepad
• Wordpad
• Adobe Dreamweaver

8. 8
Search Results
 There are 2 types of search results:-
 Organic
 PPC(Pay per click)

9. 9
Contd..

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SEO Link Strategy
 1-way SEO
 2-way SEO
 3-way SEO

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SEO Process

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SEO Parts
 On-Page SEO
 Off-Page SEO

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On-Page SEO
• Make sure that your website is user-friendly.

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Off-Page SEO
 Optimize your web page outside your website by
links back to it

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SEO Strategies
• Domain name strategies
• Keywords
• Title tags
• Meta description tags
• Alt tags
• Submit your website to SEs for indexing

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Contd…
1. Domain name strategies
- domain names are traffic magnets
- choose a domain name that will increase your search
engine ranking. How?
- simple, short, no hyphens, no numbers
- use keywords, common words, advertising terms,
product names
- choose a keyword that is important for your business

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Contd..
2. Linking strategies
- the more inbound links the higher the SE
ranking
- if the site linking to you is already indexed,
spiders will also receive your site
- quality of inbound links is critical
- how to increase links: a) good content b) good
outbound links c) target a list of sites from which
you can request inbound links
- links for the sake of links can damage your
search rankings

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Contd..
3. Keywords
- important in optimising rankings
- keywords are words that appear the most in a page
- the spider chooses the appropriate keywords for each
page, then sends them back to its SE
- your web site will then be indexed based on your
keywords
- can be key phrases or a single keyword
- do not use common words eg ‘the’ ‘and’ ‘of’: spiders
ignore them
- write keyword-rich text
- balance keyword-rich and readability
- always have text in your page: at least 100 words

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Contd..
4. Title tags
- important in optimising rankings
- the first thing that a search engine displays on a search
return
- must keywords in title to be ranked no. 1
- should have the exact keyword you use for the page
- every single web page must have its own title tag
- you can use up to 65 characters eg Ebay
http://www.ebay.com/ (title is littered with keywords)

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Contd..
5. Meta description tags
- the next important
- displayed below the title in search results
- use dynamic, promotional language
- use keywords
Meta keywords tags
- no longer carry weight with major SEs
- a myth that meta keywords alone affect rankings

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Contd..
6. Alt tags
- include keywords in your alt tags
7. Submit your website to SEs for indexing
- submit your site to search engine directories,
directory sites and portal sites
- indexing takes 1 wk to 3 months

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SEO Techniques
 White Hat Seo
 Black Hat SEO
 Grey Hat SEO

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White Hat SEO
 SEO techniques that SE accepts
 Its goal is to improve search engine result
positions via methods that won’t cause search
engine to panalize the site.
 Examples:-
 Content
 Coding
 linking

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Black Hat SEO

25. 25
Grey Hat SEO

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SEO Flowchart