During the Social Challenge from the 2nd till the 6th of March 2015, 5 webinars were hosted by international social media experts.
Fredrik Tukk, Head of communication, branding & marketing at Maersk Drilling gave a very inspiring presentation with honest challenges and solutions about how he started recruiting 3000 new employees through Facebook.
About the presentation:
Can you use social media to recruit new people to your organization? Maersk Drilling has created a digital strategy to support one of their corporate strategic targets: to find, attract and recruit 3,000 new employees. In here the focus is on how the corporate strategy lays the foundation for a successful implementation of the right channels, how Facebook has become one important tool for lead generation of new employees, and how the Employee Value Proposition is displayed in content stories, pictures, videos and testimonials – and the keys to success for online recruitment.
About the speaker
Fredrik Tukk is an experienced professional with more than 15+ years from Management Consulting, international Project Management, Corporate Strategy, internet and market development. He frequently performs as keynote speaker at global events within Digital Recruitment and Online Strategies.
In his position at Maesk Drilling is Fredrik responsible for the strategic development and execution of all internal and external communication on a global basis with key stakeholder groups, development of new and existing communication channels, driving corporate branding, digital presence strategies for social media and website, and marketing strategies in cooperation with Commercial department.