Twitter for Business

2. TWITTER – WHAT IS IT?

3. OBJECTIONS, REPLIES AND CONCESSIONS
 I suffer from information overload already.
 So much of what's discussed online is meaningless.
 I don't have the time to contribute and moderate.
 Our customers don't use this stuff
 Upper management won't support it
 These startups can't offer meaningful security
 That stuff's fine for sexy brands, but we sell [insert boring B2B brand].
Source: ReadWriteWeb

4. DOES IT MATTER?
 6+ million users and growing
 More than 1 million tweets per day
 Comcast, H&R Block and Zappos - customer service
 DellOutlet
- $2 million in transactions; 1 million in
business to its Web site
 Market researchers watching minute-by-minute trends
 Consumers are breaking stories with first-to-the-scene
reports (Earthquake, Michael Jackson, Salesforce.com)

5. APPROACHING THE CONVERSATION
LISTEN ENGAGE CREATE ADVOCACY

6. HOW TO USE TWITTER FOR BUSINESS
 Focus Group – Tweetdeck, Seesmic
 Lead Generation – Twitter advanced search
 Customer Service – instant @replies, DMs
 News/Events – Hashtags, tweet to a captive
audience
 Recruiting – key words, posts

7. LISTEN

8. ENGAGE
Social Media is Not Without Risk
 Twitter is searchable
 Be authentic, don’t spam
 Mix it up
 Give more than you get
 Don’t sell – share
 Be committed
 Establish rules
 Identify owners – people who are
interested
 Consider social media with crisis planning

9. CREATE ADVOCACY
 Ask questions
 Inspire – quotes, tips, ideas, links
 Connect – retweet, reply, “@”
 Share – links, pictures, hashtags

10. TOOLS
 Tweetdeck – desktop client, manage Facebook & multiple
Twitter accounts
 HootSuite – manage multiple profiles, pre-schedule tweets,
and measure
 CoTweet – multiple people communicate for corp. accounts
 Seesmic – desktop client, manage Facebook & multiple
Twitter accounts
 ExecTweets – find executives on Twitter
 WeFollow – directory for tags like “CEO” and “executive”
 Trendrr – graphical charts to demonstrate mentions
 TweetVolume – compare searches for various phrases