Talking about your
yourself... not so
Who is this girl?
Representing start-ups and entrepreneurs for 15 years.
Leveraged bloggers since 2001 for influence B2B and B2C.
Clients: AlwaysOn, ModernMom, Tribe.net, Ask.com,
Pixorial, enGreet, Work Options for Women.
Founding partner for MediaOntwitter
Who is your audience?
What makes your blog special or unique?
What blogs are similar or competitive?
Do you belong to a network or community?
What is your style, niche, format?
What other types of media do you include?
Who are you/your team?
What are your stats?
Marketing dollars are moving away from
traditional media toward the internet and
other digital advertising. Brand
marketers in particular recognize more
than ever that connecting with target
audiences means more spending for
To charge or not to charge?
(PR = no ad $)
Market to brands, PR, media
Reality of PR
“I am out here for you. You don’t know
what it’s like to be ME out here for
YOU. It is an up-at-dawn, pride-
swallowing siege that I will never
fully tell you about, ok?”
Brands/PR: Tips, Reviews, Features
Awards and accolades
Industry conference attendance
Consistent branding and messaging
Graphics, logos, elevator pitch, bio
PDF/ Google doc for pricing, options
Advertising options, rates, guidelines
Fee and payment options
Reviews, contests opportunities
List of brands you have worked with
Brand, reader testimonials