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Chervenski Capability Deck
- 1. Capabilities Deck 01 Twenty22 behance.net/marswalker Filip Chervenski Brand & Ads Designer filipchervenski@gmail.com To ease the life of the decision- makers and delight all readers
- 3. behance.net/marswalker 03 Twenty22 Hey there! I’m Filip It is my philosophy to do what you enjoy in life but to do it in a way that inspires and uplifts others. When it comes to my work I aim to find new and intereSting ideas and distill them into design that is both visually pleasing and effective in terms of business. Hope you enjoy learning more about the way I do things. Yours, Filip.
- 5. Filip Chervenski Brand & Ads Designer Lighthearted Leader Mindblowingly Creative Strategic Visionary Extremely Passionate 05 Twenty22 Areas of Expertise Business Strategy Design Branding Marketing Consulting Systems Building Tools Figma & XD Illustrator & Photoshop Da Vinci Resolve Need more info? filipchervenski@gmail.com Check out my notable projects at www.behance.net/marswalker
- 7. 07 Twenty22 Services & Capabilities Branding & Design Brand Development & Design Logo & Identity Systems Brand Style Guides Collateral Materials Advert Design Network Capabilities Website Design & Development Email Marketing Strategy & Management Social Media Strategy & Management Visual Design Album / Movie Covers PoSters Social Media Ads & Posts Pitch Decks Proposals Billboards Brochures E-mail Design Strategy Strategy Discovery User Experience Brand Strategy & Architecture I love creating unique, innovative and potent work that is focused on a business’ goals and their Customers. I do this across multiple fields in order to help organizations and individuals achieve their goals. behance.net/marswalker
- 8. 08 Twenty22 SERVICES & RATES Brand Strategy Logo & Identity Design Style Guides Printed Collateral Album / Movie Covers Advert Design Pitch Deck / Keynote Design $1k - 10k $2k - 20k $1k - 5k $1k - 6k $2k - 10k $1k - 10k $1k - 5k behance.net/marswalker
- 9. behance.net/marswalker 09 Twenty22 Everything that a brand shows or represents is meant to impact a user. Knowing the user is one of the Most important things in design, because if there is no user there is no point in design at all. I aim to put the user in the center of what I do, or put into simpler words - We understand the customer and then design things that will help the customer understand us. “A brand is a person's gut feeling about a product, service, or organization.”
- 10. behance.net/marswalker 10 Twenty22 The next important thing about design is that it is an Investment. Investment in a brand’s expression of self. What does that even mean? It means it cost money so it better make money. So, I have the following approach: -Know the brand -Know the user -Set Goals -Deliver Exquisitely
- 11. Twenty22 THE PROCESS Or how does it all work? Step 1: Preliminary consultation In this preliminary consultation we will discuss details about the project such as scope, budget, preliminary goals and preliminary direction. We will also agree on a fee for the project. We will also set a time and scope for the Strategy session if it is needed for the project Step 2: Research I will go all out to find out everything I need to know about your brand and its competitors and find suitable preliminary Strategies and graphic directions that we are going to discuss during the strategy session Step 3: Strategy Session The Strategy session usually takes between 2 and 4 hours. Sometimes be multiple sessions might be needed to ensure exquisite results. We will explore in depth brand strategy, project goals and set timelines and procedures for the project and delivery Step 4: Creative Direction After the Strategy session there will be another meeting regarding creative direction. In which I will present you with a few different creative paths that we can take for the project and we will come to a decision to ensure a final delivery that is both effective and visually pleasing. Step 5: Feedback & Delivery In this Step we will discuss the final product, fix any final problems that might potentially arise and finish with the delivery of the project. 11 behance.net/marswalker
- 12. 12 Twenty22 EXAMPLE BUDGET Brand Strategy Logo & Identity Design Style Guides Advert Design Total Investment $2k $3k $1k $2k $8k Budgets usually depend heavily on the client and the details of the project. I aim to work only with a few clients per year so I can Invest the time needed in each one of them. Sometimes If I am really passionate about a project or I have more free time than usual I might be willing to find a financial compromise. behance.net/marswalker 50% of the fee is due at the Start of the project
- 13. 13 Twenty22 TIMELINES behance.net/marswalker The usual time frame is between 1 and 6 months depending on the project, complexity and scope of deliverables. Brand Launches & Strategy Usually the time frames are less then a month but depend heavily on the project itself. Collateral & Ad Design
- 14. 14 Twenty22 EXAMPLE TIMELINE behance.net/marswalker May 1 May 15 June 1 June 15 July 1 August 1 July 15 Strategy Delivery Creative direction Logo & Identity Design Ad Design
- 15. behance.net/marswalker 15 Twenty22 whatsapp/viber - +359 988 94 38 39 email - filipchervenski@gmail.com upwork - Filip C. Thank you! Hey there! Thank you for making it to the end. Hope you had a good time looking through this deck. If you want to work together feel free to contact me as soon as possible on: P.S. If you know someone who might need similar services feel free to share this document with them.