how to use Pinterest ads

1. Pinterest Ads
Lauren Connell and Jacob Tortorete

2. What are Pinterest Ads?
Pins that are put there by companies who pay every time someone clicks on one of
them. They have more capabilities than normal pins that allow you to add
keywords and target specifically to increase visibility and conversions for your
brand.

4. Benefits and Advantages
What are Pinterest Ads?
❖ Social Networking that means business

5. Pintrest Bussiness says...
“More than 75% of Pins saved to Pinterest come from businesses. Promoted
Pins don't interrupt or distract Pinners. They help people find the products and
services that are right for them. ... Advertisers receive an average of 20% more
(free!) clicks in the month after launching a Promoted Pin campaign.”

6. Benefits and Advantages
Ads that can help build and grow business
1. Reach Affluent individuals (women)
2. Full-funnel marketing channel
3. Perfect for e-commerce

7. Easy Steps to Create Pinterest Ads
1. Set up business account
2. Create advertising campaign
3. Know the goal of advertising
4. Set up the Ad
https://www.youtube.com/watch?v=Az51TV8DJ38 (2:36-5:00)
5. Keep track of Ads

8. Works Cited
Kriemer, Ivan. “3 Reasons You Need to Try Pinterest Ads.” WordStream, 4 May 2017, www.wordstream.com/blog/ws/2017/05/04/pinterest-ads.
Smith, Cooper. “Here's Why Pinterest Advertising, Which Started Today, Will Be Extremely Effective For E-Commerce.” Business Insider, Business
Insider, 9 Oct. 2013, www.businessinsider.com/the-potential-of-pinterest-advertising-2013-10.
“All about Pinterest.” Help Center, help.pinterest.com/en/guide/all-about-pinterest.
“How to Effectively Use Pinterest Ads in 5 Easy Steps.” YouTube, YouTube, 14 Mar. 2017, www.youtube.com/watch?v=Az51TV8DJ38.
“The Do's and Don'ts of Pinterest Ads.” Business.com,
www.business.com/articles/pin-it-to-win-it-the-dos-and-donts-of-advertising-on-pinterest/.