2. Social commerce isn’t slowing down and more
networks are providing brands with easier ways to sell
to customers. Instant purchases are available on
Instagram in 2016, According to the Social Index
discovered 57% of consumers are more likely to buy
from a brand they follow. Additionally, 75% have made
a purchase because they saw it on social media. The
power of social media can truly impact a buyer’s
impression and more brands are moving toward social
commerce. Brands are now focusing on buyer’s
emotions for purchases.
3.
4. In your opinion, What are the
advantages and disadvantages of
Instagram shopping and the instant
purchase feature?
5. WORD CITED
“6 Social Media Trends Taking Over 2017.” Sprout Social. N.P., 08 Mar. 2017.
Web. 01 May 2017.
News, Sky. “Instagram Testing New Shopping Feature.” Sky News. Sky News,
01 Nov.2016.Web. 01 May 2017.
