The drive for ever-increasing and differentiated consumption opportunities to allow people to construct new lifestyles became, for some analysts, the defining characteristic of urban life towards the end of the twentieth century. The new millennium began with a series of parties and events emphasizing the hedonistic, spectacular and playful character of the social world and contemporary urban life.

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3. CONTENTS
• INTRODUCTION
• DEFINITION : CONSUMPTION
• COLLECTIVE CONSUMPTION
• Commodification
• Dimension of commodification in urban city
• CONSUMER CULTURE
• SHOPPING
• THE DEVELOPMENT OF SHOPPING
• THEME PARKS
• THEME PARKS- HISTORY AND DEVELOPMENT
• URBAN TOURISM AND PLACE-MAKING

4. INTRODUCTION
BOOK • THE TRANSFORMATION OF THE CITIES
AUTHOR • DAVID C THORNS

5. DEFINITION
•DIVERSIFICATIONURBAN CULTURE
• INVOLVING IN SELECTION,
PURCHASE, USE,
MAINTENANCE, REPAIR AND
DISPOSAL OF ANY PRODUCT
CONSUMPTION

6. COLLECTIVE CONSUMPTION
IDEA GENERATED BY
MANUEL CASTELLS “THE URBAN QUESTION (1977)”

7. • Collective consumption draws a distinction between those goods
and services provisioned and consumed primarily by individuals
and those that require mass provision, most usually through the
state, such as public transport and mass education services.

8. Commodification
❑Commodification is the transformation
of goods, services, ideas and people
into commodities or objects of trade. A
commodity at its most basic,
❑ according to Arjun Appadurai, is "anything
intended for exchange," or any object
of economic value.
❑According to David C. Thorns on his famous
books The Transformation of Cities:
Commodification is about the process of
turning things, which have been produced,
into saleable items.

9. Dimension of commodification in urban city
Dimension of
commodification
New Liberal
Economy
Online or
Ecommerce
base
Commodificati
on
Domination
& influence
media
Market
Capitalism base
Commodification

10. Market Capitalism base Commodification:
as the global system, had occurred and the expansion of this system, especially
within the wealthier nations, has increasingly depended on the creation of new
forms of commodification.
Online or Ecommerce base Commodification
is seen as the way forward for many businesses as it allows for easier access to
consumers, is more flexible and opens up the possibility of a global market.
NEO-LIBERAL ECONOMIC
models of the sovereign consumer but to the increasing level of monopoly
providers who spend money on advertising to shape taste and encourage
spending on the commodities that they provide. This suggests that
consumption is not so much driven by the consumers as by local, and the
increasingly global producers who influence our taste and control our access.

11. Consumer Culture

12. Shopping

13. The Development of
Shopping
Street-based
general
stores

14. The Development of Shopping
Supermarket
Global
Market

15. Theme Park

16. History and Development
18th century’s
invention
To celebrate the
achievements of
industrial
capitalism

17. History and Development
19th
century’s
inventions
Disneyland
Park, King’s
Island

18. Urban tourism and place making
The preservation of old buildings
Convention centers
Restaurants
Entertainment districts
Sex-tourism
Development of historical places,buildings and heritage

19. Conclusion
Choice is seemingly everywhere. We are encouraged to
consume an ever-greater array of commodities and to
develop more varied and flexible lifestyles. The shopping
mall, theme park and urban tourism are features of the city
that link to this greater emphasis on consumption activity.
The new urban forms which are thereby generated also
reflect the increasing wealth held by some as a result of
global and local restructuring, creating a high consuming
group who fuel urban change.

20. THANK YOU