The importance of policy in Administrative Studies

1. Sustainable Community
Development
Pit Jitpakdee, Ph.D.
Maejo University
School of Administrative Studies
Chiang Mai, Thailand

2. Pit Jitpakdee, Ph.D.
- Deputy Dean for Strategy and Quality Assurance,
School of Administrative Studies, Maejo University
- Chairperson, Bachelor of Public Administration Curriculum
School of Administrative Studies, Maejo University
- Coordinator, Council of University Presidents of Thailand (CUPT)
- Council of Rectors of Indonesian State Universities (CRISU)
Areas of studies
- Public Administration
- Public Policy
- Human Resource Management
Areas of Researches
- Public Policy (Agriculture, Community, Tourism)
Contact
Tel/WhatsApp: +66-89-4345370
E-mail: pit.jitpakdee@gmail.com

3. Sustainable Community Development:
Scope/Outline
- Part I: Public Policy in Reducing Agricultural Chemical
Usage
- Part II: Development of Thailand: Community-based
Tourism
- Part III: Policy Implementation in Revitalizing Phuket
Old Town

4. PART III

5. Policy Implementation:
Managing Tourism Capacity for
Phuket Old Town Revitalization
in the New Normal Era
PART III

6. Research Team

7. Tourism in Thailand
- Significance of tourism to Thailand
- Negative effects caused by tourism
- Overcapacity
- Exploition of natural and cultural resources
- Thailand tourism policy --> offer more Quality

8. Tourism in Thailand
- More Quality of Tourism
- Responsibility
- Sustainability
- Experience
- Activities
- Tourists
- Consideration on Tourism Carrying Capacity (CC)

9. Tourism in Thailand
- Limitations
- Unwillingness to change
- Declining numbers of tourists?
- Declining income?
WHY?
- Coronavirus Disease 2019 (COVID-19)
- Everything hit rock bottom!

10. Tourism
COVID-19
New Era
New Normal
Resilience
Reorientation
Reinvention
Policy

11. Tourism Carrying Capacity

12. Background of the Study
- Funded by Designated Areas for Sustainable
Tourism Administration (Public Organization)
(DASTA)
- Support national policy
- Promote the tourism carrying capacity to
reduce over tourism situation
- Aim to promote Phuket Old Town as
"Speical Area for Sustainable Tourism"

13. Background of the Study
- Phuket Old Town
- Famous tourism destination
- Over tourism situation prior to
COVID-19 pandemic
- Negative effects from COVID-19
- "Lockdown will not last forever, be prepared!"

14. Research Objectives
1) To study on tourism carrying capacity of the
Phuket Old Town
2) To establish management measures in
relevance to the carrying capacity of the city
3) To prevent the state of over-capacity

15. Phuket Old Town
- Located in an island province, Southern Part of
Thailand
- Situated on Thalang Road
- Represents multiculturalism
- Renowed architecture for the Chino-colonial Design
- Tourism Activities
1) Sightseeing
2) Community-based tourism

17. Literature
Review
Questionnaires:
Stakeholder
Perspective
Sharing
Activity:
Increase
Understanding
on TCC
Interviewings:
Stakeholders
Research
Planning
Literature
Review
Focus Groups:
Participation
Enhancement
Establish
Indicators &
Measurement
Demonstrate
Study Results
Action Research: Procedure
Tread Weavering
Site Visit &
Hosting
Implementation

18. - Local people
- Business Owners
- Governmental agencies
Key Stakeholders
Research Team =
Thread Weaver

19. Governmental Agencies
- Phuket Municipality
- Tourism Authority of Thailand - Phuket Office
- Phuket Provincial Tourism and Sport Office
- Phuket Provincial Cultural Office
- Phuket Provincial Public Health Office

20. Tourism Carrying Capacity
- Physical Carrying Capacity
- Envoronmental Carrying Capacity
- Social Carrying Capacity
- Psychological Carrying Capacity
- Economic Carrying Capacity
(Wagar, 1964; Wall, 1983; Carr, 2000; Buakwan,
Petchlamun, & Treephan, 2016)

21. Evaluation:
the Phuket Old Town

22. 1) Physical Carrying Capacity

23. 1) Physical Carrying Capacity (con.)

24. 2) Environmental Carrying Capacity

25. 3) Social Carrying Capacity

26. 4) Psychological Carrying Capacity

27. 5) Economic Carrying Capacity

28. Community Experience
- Dale's Cone of Experience (Lee & Reeve, 2017)

29. Site Visits
- Stakeholders / representatives
- Experience the differences in other places
- Exchange ideas and techniques
Hosting delegates from other study sites
- Demonstrate the changes made since the
beginning of this study
- Provide suggestion for other communities
- Enhance learning experience for quality tourism

30. List of Visiting Sites
- Hua Takhe Community, Lad Krabang, Bangkok
- Chanthaboon Waterfront Community, Chanthaburi
- Laem Makham Community, Trat
- Nam-Chiew Community, Trat

32. - Phuket Old Town
- Local people collaborate in implementing on the
tourism carrying capacity as a "Restart Project"
- Participation of the local people was key to their
success reflecting by the readiness to
accommodate tourists since the lockdown had
been lifted.
Implementation

33. - Phuket Old Town
- Lost and Found
- Lost: tourists, income, economy
- Found:
- Resilience: be an opportunity seeker
- Reorientation: change mindset
- Reinvention: set out for a new journey
Summary

34. Thank You
for Your
Attention

35. References
Buakwan, N., Petchlamun, W., & Treephan, P. (2016). Carrying Capacity of Community based tourism in 5 Southern
Provinces (Satun, Songkhla, Pattani, Yala and Narathiwat). Bangkok: National Research Council of Thailand.
Carr, M. H. (2000). Marine protected areas: challenges and opportunities for understanding and conserving coastal
marine ecosystems. Environmental Conservation, 27(2), 106-109.
Lee, S. J., & Reeves, T. C. (2017). Edgar Dale and the cone of experience. Retrieved from PB Pressbooks:
https://lidtfoundations.pressbooks.com/chapter/edgar-dale-and-the-cone-of-experience/
Wagar, J. A. (1964). The carrying capacity of wilderness for recreation. Forest Service Monograph, Society of
American Foresters, 7(23).
Wall, G. (1983). Cycle and capacity: a contradiction in terms. Annals Tourism Research, 10, 268-270.

36. Research Team Members
Silpakorn
University
Asst. Prof. Jittasak Putjorn, Ph.D.
Research Project Director
Asst. Prof. Supparat Sangchatkaew, Ph.D.
Researcher
Asst. Prof. Tipsuda Putjorn, Ph.D.
Researcher
Instr. Rachakorn Wachirasirodom.
Researcher
Instr. Janyawath Sutamma.
Researcher
Ms. Warunya Yimyaem.
Research Assistant
Instr. Sabaithip Mongkolnimit.
Researcher

37. Research Team Members
Mae Fa Luang
University
Instr. Pruet Putjorn, Ph.D.
Researcher
Instr. Pit Jitpakdee, Ph.D.
Researcher
Instr. Apalai Suksamran
Researcher
Maejo
University

38. Research Team Members
Phuket
Rajabhat
University
Instr. Kanokwan Kaewuthai
Researcher
Instr. Thanawat Dokchan
Researcher
Instr. Hathairat Sawasdee
Researcher
Nakhon Pathom
Rajabhat
University
Sripatum
University