2. About Us
Aalto International
Technology Business Architect
http://aaltoin.com/
Aalto International was founded in Singapore with the vision of becoming “a bridge between Japan and the
world”. This vision is held by the two Japanese founders, who come from a background of working as a PR
consultant and auditor, respectively, for major Japanese companies.
At present, our truly multinational team operates from offices in Kyoto and Germany, with the mission of giving
birth to technological innovation through spearheading collaboration on a global scale.
As technology business architects, while keenly observing the possibilities of technological companies and
projects, we aim to create never-seen-before international co-operation.
We achieve this through our global network of media, government and research institutions, companies and
other key persons. We aim not to simply continue what has been in the past, but rather to stand side by side
with our clients in creating the technological future.
3. V I S I O N
We aim to be the driving force behind the technological innovations
that will contribute to our future society.
4. OUR BELIEF
4Slide /
Aalto International
Technology Business Architect
Our Mission
Global
Network
Collaboration
Aalto, meaning “wave” in Finnish, symbolizes
our passion to “creating new waves on a
global scale”, a passion that has not changed
from the time of our founding. The “A” in
Aalto’s logo is ever so slightly separated from
the square background, a design choice
reflecting our spirit to “think outside the box”.
At Aalto International Group,
we aim to be the “bridge between Japan and
the world”, and through inciting collaborations
in the technological field, be the driver in those
innovations that will shape the future
developments in global business and society.
As Technology Business Architects,
we aim to unleash the potential of technology
through the framework of
Global
Network
Collaboration
With this framework at our core, we believe
that we will conceive the innovations that will
change our society.
5. 5Slide /
Board
Members
Mariko Fukui
CEO / Founder
Shinichi Tsusaka
Vice President / Founder
Maximilien Rehm
COO
Marie-Isabelle
Germany Representative
Nico Suhr
Influencer Relations
Ryoji Sato
Advisor
Aalto International
Technology Business Architect
6. 6Slide /
Mariko Fukui
CEO / Founder
“Technology will create our future.
In creating this future, collaboration on an
international scale is absolutely indispensable.
Until now, we at Aalto have developed our
specialties through building a network of key
actors. We truly believe that we can act as the
driver in giving birth to innovation on a global
scale.”
9. 10%
15%
70%
9Slide /
Global communication
Public Relations
Marketing
70%
AD Agencies
10%
Management,
Corporate Planning
Business Unit
15%
Breakdown
of our clients’
department
Aalto International
Technology Business Architect
Others
5%
5%
10. Maximilien Rehm
COO
“I still believe in Japanese innovation,
it is just found in new places. Through
harnessing the technological
possibilities of Japanese companies in
the B2B field and connecting them to key
editors, analysts, researchers and
start-ups, the road to business creation
and finally technological innovation can
be achieved on a global scale.”
10Slide /
14. 14Slide /
Marie-Isabelle Kirch
Germany Representative
“The most crucial thing about
influencer relations is conducting
everything with an eye towards the
long-term.”
At Aalto, we believe that all relationships that are built are meant to last - a way of thought
stemming from the business philosophy of Kyoto companies, which states that once a bond of
trust is established, it should blossom into a long-term connection. This is also our core
philosophy when conducting business, and especially in our relationship-building activities with
influencers.
KEY STRATEGIES
15. COLLABORATION
WITH GOVERNMENT AND ORGANIZATION
At Aalto, we understand the value of
governments as key influencers in the
industry - be it as a facilitator of projects, an
entryway to new markets, connection points
to people or holders of knowledge. We
therefore understand how crucial it is to
facilitate win-win relationships with
government agents, for example through
holding joint-seminars.
Partners
Slide / 1515
16. Japan
Spotlight
Channel
16Slide /
COLLABORATION
WITH MEDIA
Coming from a background of public
relations, we have held long-lasting,
productive relationships with media across
several technological fields. Especially in B2B
business, connecting with key media is
crucial to gain high-value coverage, which
ultimately leads to an increased brand
presence among potential customers in the
target industry and market. However, we at
AALTO do not stop at high-value media
relations. On several occasions, our close
network with media has led to the creation of
something completely new.
One of the best examples of these new type of media collaborations is the
setting up of a “Japan Spotlight Channel” - a channel featuring a collection
of latest news and articles straight from the HQ of Japanese companies.
We were able to set this up with both Automobil Production and Automotive
Technology, two German B2B automotive media.
Partners
17. 17Slide /
COLLABORATION
WITH ANALYSTS
Analysts are the ultimate keys to knowledge
of a given industry, and their insight and word
matters. While sometimes difficult to reach,
connecting and maintaining correspondence
with a number of key analysts is one crucial
piece to the puzzle. Analysts are not only
tremendous sources in understanding the
latest trends of the industry, they also hold
connections to potential clients and top
editors, as well as being frequently cited
within the editors.
At Aalto, we frequently collaborate with analysts. While this oftentimes starts from a simple
information exchange, we have also been able to connect analysts to our clients for exclusive
coverage leading to market report coverage, as well as being introduced to important influencers.
Partners
18. 18Slide /
Our Influencer Relations Team
contacts the influencer with a brief
introduction of the person, AALTO,
and our client.
Pro-active communication with the aim
of understanding the influencers needs
and goals and thus establishing a
sustainable line of contact.
Providing the information the influencer
needs, and thus underscoring Aalto’s
value. This is often hard-to-get language-
adapted information from the HQ of our
Japanese clients.
Influencer Relations Workflow
INITIAL CONTACT
FIRST EXCHANGE
PROVIDING VALUE
Aalto International
Technology Business Architect
19. 19Slide /
A relationship of mutual
understanding prospers, where
each side knows what the others
specialties, interests, and
deliverables are.
A relationship of mutual trust is
established, where through
numerous collaborations a mutual
feeling of dependency arises.
The flourishing of a long-term win-
win relationship based on the
aforementioned mutual
understanding and trust.
Aalto International
Technology Business Architect
MUTUAL UNDERSTANDING
MUTUAL TRUST
LONG-TERM CONTACT
Influencer Relations Workflow (2)
20. Moritz Nolte Franziska Ehrhardt
Martin Kahl
Michael Knauer
Editor, Automotive Technology
International Co-ordinator, EMO Berlin
Editor, Automotive World
Editor, Automobilwoche
20Slide /
Influencers
Notable accomplishments:
Numerous successful interview
arrangements with clients,
establishing of Japan Content
Channel
Notable accomplishments:
Numerous acquisitions of
invaluable feedback to clients
contents, information distribution
leading to coverage
Notable accomplishments: Meeting
with AALTO to exchange
information and discuss potential
collaborations to create new
projects, sharing of contacts and
information with client.
Notable accomplishments:
Numerous telephone meetings with
Aalto for information exchange,
arranging of interview with our
client.
22. 22Slide /
Nico Suhr
Influencer Relations
“To unlock the full potential of
Trade Fairs, it is essential to look
beyond lead acquisition and use
the unique opportunity to
connect with all key players in
the industry.”
23. 23Slide /
Trade Fairs
Maximizing
Trade Fair
Opportunities
OUR VALUE
At Aalto, we provide exhibition support
as well as on-location industry
research, through which we help our
clients in business development.
A trade fair’s potential goes beyond
lead acquisition. By setting up
information exchange and coverage
opportunities with top media and
analysts, we aim to increase our clients
presence while also creating research
reports encompassing competition
and industry trends, leading to new
definition of “success” for our clients
at trade fairs.
24. 24Slide /
- ITS World Congress, France
- Milano Salone, Italy
- CeBit, Germany
- Hannover Messe, Germany
- Productronica, Germany
- ConCar Expo, Germany
- boot Düsseldorf, Germany
- SLUSH, Finland
- CES, USA
- World Tea Expo, USA
- CEATEC, Japan
OUR EXPERIENCE
Slide /
Trade fairs
Media and Analyst Relations
Research
Aalto International
Technology Business Architect
24
26. 26Slide /
Mynewsdesk
Enhance your brand,
drive efficiency and
talk to the people
who matter.
OUR VALUE
Founded in 2003 to meet the needs
of a mobile world awash with
content
Single powerful platform to cost-
effectively manage your digital PR
and brand engagement strategy
Optimize digital content across
search, social and critical business
relationships to enhance your
brand story with key influencers
6,000+ leading brands use
Mynewsdesk on a daily basis to
simply and efficiently publish and
distribute their content to the
people that matter
Aalto International works as Japan
Representative of Mynewsdesk.
http://www.mynewsdesk.com/
28. Broadcast your brand news effectively in
a search optimized integrated newsroom on your
website
• Achieve more with less cost with targeted
communications via single easy to manage
• Attract and engage audiences with the right stories
supported by a combination of images, video and social
media content
• Build trusted relationships and influence with your
current and future audiences
• Easily track, monitor and measure your brand
mentions, competitors and results
Benefits for your brand and business
31. 31Slide /
Technical Sponsorship
Through technical
partnerships &
sponsorships,
establish a new
sphere to showcase
technology and
increase brand image
OUR VALUE
At Aalto, we believe in the opportunity
that supplying our clients technology
in sponsorship and partnership
settings provides. Through utilizing a
medium such as sports, we aim to
assist in communicating the quality
and potential of technology to create
a more rounded brand image.
36. 36Slide /
Operation Example
Connecting offices across borders
Influencer/
Media
Relations in
Germany
10.202
8.125
3.655
14.026
AALTO
HQ
(Kyoto)
MURATA
HQ
(Kyoto)
AALTO
Germany
(Heidelberg)
MURATA
Europe
(Amsterdam)
MURATA
Germany
(Nuremberg)
German
Contents
Writer
German
Media and
Influencer
Through establishing an inclusive
communication process along the
various offices of our client, we
can achieve not only improved
communication with the
Japanese HQ, but also work
towards building a globally
unified corporate message.
EVERYBODY ON ONE PAGE.
37. 37Slide /
Strategy
Influencer/
Media
Relations in
Germany
10.202
8.125
3.655
14.026
Relationship Maintenance & Regular Content
Having gained understanding of target field and market,
the maintenance of influencer relationships
and regular distribution of appropriate content.
Advanced Contents Distribution & Relationship Depth
Creation of advanced content suiting influencers need,
including developing further contact points through
exclusive interviews and trade fair chances.
Contents Distribution Phase & Relationship Development
Using the data collected in Step 2 to create contents that
fits the need of the most relevant influencers. Utilizing
created contents to obtain further contact
and data points with influencers.
Initial Approach and Information Gathering
Approaching target influencers to understand market
details, type of contents demanded, as well as
conducting brand awareness surveys.
Influencer Research & Influencer List Set-up
Identifying the Influencers most relevant to our client.
List creation is based on consultation with PR, Marketing
and Sales Goals in target region & market
1
2
3
4
5
38. 38Slide /
Contents
Keynote presentation
Contents
Creation
AN INTERNATIONAL APPROACH TO CONTENT CREATION
Through leveraging our connections with the Japanese HQ, European Head Office
in Amsterdam and German Office in Nuremberg, we were able to create contents
the have a balance of all three viewpoints in three languages - Japanese, English
and German. Through wide-ranging information gathering activities including for
example in-house interviews in Kyoto, telephone meetings with Amsterdam and
visits to Nuremberg, we were always able to fill an information gap if it came up.
39. 39Slide /
Contents
Keynote presentation
Contents
Distribution
3
SUCCESS IN ACHIEVING COVERAGE
Through the process of conducting
influencer relations, we were able to gain
Murata’s automotive business coverage
in media they never had gained any
exposure before, for instance Automobil
Woche (above), Automotive Technology
(left), Japan Markt (below), among many
others.
40. 40Slide /
Shinichi Tsusaka
Vice President / Founder
“The process of innovation and technological
advance features a multitude of steps and actors.
From the spark of the initial idea, the development of
the smallest parts so key to the bigger picture, to
the creation of the one solution that brings it all
together and finally the realization of technology,
there are so many actors in so many places
involved. I firmly believe that Aalto can connect
exactly those actors - at all stages of this process.”
41. Mariko Fukui mari@aaltoin.com
Shinichi Tsusaka shin@aaltoin.com
Maximilien Rehm max@aaltoin.com
Aalto International Group
http://aaltoin.com/
Aalto International Japan Co., Ltd.
255-2, Zeniya cho, Shimogyo ku, Kyoto 600-8303
