Matthew Son has extensive experience in marketing, finance, and data visualization. He interned at LifeBUILDERS where he designed marketing materials, built a financial model, and empowered local youth. At USF, he created data visualizations using Tableau to analyze Olympic medal data and marketing strategies. He won awards for developing marketing campaigns for the Business Career Accelerator Program and WoW Cookies startup. Additionally, he consulted for GoFundMe by developing branding tools and marketing ideas.

1. MATTHEW SON
C O N TA C T E X P E R I E N C E S
Marketing and Finance Summer Intern June 2019
LifeBUILDERS, Detroit, MI
• Designed posters, flyers, yard signs and camp forms, which increased registration
enrollment to 100 summer day camp students
• Built a financial model to manage and budget $30,000 funds for LifeBuilder’s Summer
Camp since its inception
• Bolstered brand equity by equipping 30+ families in the North East Detroit neighborhood
• Arranged and redistributed resources to empower the youth, revitalized 3 local parks, grant
education, and refurbish residences
• Created guidelines and a curriculum to train and manage 15 Summer Day Camp
employees
Data Visualization - Olympic Medals Project Feb – Apr 2018
University of San Francisco, San Francisco, CA
• Acquired principles and techniques for data visualization-graphical depictions of data that
can improve comprehension, communication and decision making
• Leveraged big data using visualization techniques through Tableau to test hypotheses and
draw conclusions and strategic recommendations for project client
• Successfully articulated business insights by creating effective, informative and clear
dashboards. Created compelling visuals, data-driven decisions
Professional Edge Marketing Strategist Mar – Apr 2018
Awarded by USF’s School of Management as Best Marketing Campaign
• Extracted data using Qualtrics and Tableau to accurately define target audience and
maximize marketing efforts
• Strategically positioned the Business Career Accelerator Program with an enticing new
logo and a powerful positioning statement
• Collaborated to design alluring and informative content including a video campaign,
online ads, and posters
• Created a detailed year-long timeline to implement the new Business Career Accelerator
Program
Entrepreneurial Management: WoW Cookies Jan – Apr 2018
Awarded 2nd out of 42 start-up teams at USF’s entrepreneurial pitch competition
• Successfully assessed market opportunities and created a sustainable business model for
WoW Cookies
• Created an efficient marketing and sales strategy to increase brand awareness and obtain
sales forecasts
• Demonstrated professionalism and expertise in innovation, management, marketing, and
financial analysis skills in the context of developing and presenting a Top 3 business plan
and pitch
GoFundMe Marketing Consultation Project Feb – Apr 2018
Recognized by GoFundMe’s VP of marketing, Best Overall Marketing Strategist
• Effectively utilized strategic branding tools; brand blueprint, brand pyramid, and visual
map to articulate a positioning for GoFundMe’s new product offering
• Developed and designed multiple marketing ideas including a new logo, tagline and
toolkit for GoFundMe’s new product offering
• Designed and executed surveys, focus groups, perceptual maps in order to bolster GFM’s
E D U C AT I O N
53 Hester Street
New York, NY CA 10002
! sonmatt15@gmail.com
! (310) 623-7671
University of
San Francisco
Graduated
May 2018
Bachelor of
Science
Marketing
Google Analytics
Microsoft Office
Adobe Premiere
Pro
Qualtrics
Tableau
S K I L L S
M A R K E T I N G C O O R D I N A T O R