This document provides strategies for effective online presence and social media engagement. It emphasizes creating good quality content in various formats like long form, short form, microblogs, audio and video. Content should educate or entertain readers and add value. The document also outlines components of an online presence like a website, social media, newsletter and making content mobile ready. It stresses engaging with others on social platforms and using hashtags to increase reach. Contact details are provided to get on a pre-release list for an integrated content creation and distribution framework.

1. More Social
in Less TimeStrategies and Tools for More
Effective Online Presence

2. Attention
Storytelling
Context

3. “Good content is
social media’s
secret sauce…
without it, social
is TASTELESS!”

4. GOOD CONTENT

5. GOOD CONTENT

6. Long Form
Short Form
Micro Blogs
Audio
Video

8. “You are all in the
media business.”
Gary Vaynerchuk

9. IT’S NOT ABOUT WHAT YOU DO!
IT’S ABOUT WHAT THEY DO!!!

11. 70%

15. Be Proactive! | Be Positive
Add Value! | Share Opportunity!

16. VIDEO
Educate or Entertain
NEWSLETTER
• Repurpose Blog Updates
• Special offers/give aways
• User/customer focus
YOUR WEBSITE
SOCIAL MEDIA
• Post using links back to
blog/website (at times)
• Boost for special programs
ie: giveaway signups &
showcase user generated
content
Customer/User focus
• Interactive
• Special Pages
• Blog, newsletter signup
• User Generated/submitted
content
• Embedded Video
• Promo / coupons
Online Presence
Components
Mobile Ready

17. If you like
mine, I’ll
like yours..

18. #WhatTheH3!!AreHashTagsandWhyDoICare

21. Matthew Moran
@MatthewMoran
PulseInfomatics.com
MatthewMoranOnline.com
ITCareerToolkit.com
Matt.Moran@PulseInfomatics.com
The Integrated Content Creation &
Distribution Framework is coming!
To get on the FREE pre-release list, email
me and mention “The Framework” or
signup for the PulseInformer at:
PulseInfomatics.com