3. Matthew Brown
Head of Special Projects
SEOmoz
Twitter: @MatthewJBrown
Slideshare:
MatthewBrownPDX
http://www.portlandground.com/archives/2003/05/steel_bridge_an.php
4.
5. Semantic Search Engine Optimization (Semantic SEO) is the
use of techniques from the Semantic Web technology stack
for:
1.sending detailed information about the meaning of your
page content to search engines and other data consumers,
2. in a way that can be easily processed by computers.
Good definition of Semantic SEO: http://bit.ly/kUW0fJ
6. Schema: A specific vocabulary
So what’s schema.org? Microdata? RDFa?
http://www.seomoz.org/blog/schema-examples
7. There are many languages and vocabularies for
structured data
10. What types of rich snippets does Google
support? bit.ly/xWKwcU
11. How do to each one? SEOGadget has you
covered - http://bit.ly/13GqNVO
12. How do I troubleshoot rich snippets?
http://bit.ly/105kY02
13. “If your site has very few pages, or very few
pages with marked-up structured data, it may
not be picked up by the rich snippets system.”
There are non-obvious things you may need to
troubleshoot
14. All else fails? Try Google’s mystery form:
http://bit.ly/yZ8vkb
15. Rich Snippets can take up 30 days or more. Don’t panic.
Study at: http://bit.ly/P6pF4n
48. Semantic SEO Follow List
Folks who have some SEO/Semantic Web crossover:
Aaron Bradley - @aaranged – Hands down the best curator of semantic
happenings on the SEO side. When he blogs at
http://www.seoskeptic.com it’s not to be missed.
Jeff Preston - @JeffreyPreston – Lead SEO at Disney Corp. Happens to
be speaking at the Semantic Web 2012 conference
Sean Golliher - @SeanGolliher – Publisher of SEMJ – writes occasionally
for http://www.semanticweb.com
Jay Myers - @jaymyers – Best Buy lead dev and RDFa proponent. He’s
the man responsible for Best Buy’s 30% CTR increase with rich snippets.
Dan Brickley - @DanBri – Schema.org outreach for Google, works on
proposed Schema.org specs
People who have both search and semantic
backgrounds
49. Semantic Tech Pros
Semantic Tech Folks who are very smart and say things I don’t get:
Martin Hepp- @MFHepp– Heads up Good Relations, which is the most
extensive vocabulary for e-commerce data
Manu Sporny - @ManuSporny – Leader of the W3C working group for
RDF. The man leading the charge for the RDF spec.
Lin Clark - @LinClark – Works on the linked data/RDF integration for
Drupal. Codes neat linked data things for Drupal.
Gregg Kellogg - @Gkellogg – Semantic Web Developer of all trades.
Wrote the Structured Data Linter.
Aaron Bradley’s gigantic Semantic Twitter Group:
https://twitter.com/i/#!/aaranged/semantic-web - Like tapping into the
Matrix of semantic tech information.
People building semantic tech tools and standards
