Lecture (seo)


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Lecture (seo)

  1. 1. AsimFarooq<br />SEO ProjectLead<br />Cyber Designz<br />1<br />
  2. 2. Lecture Outline<br />Review of last lecture<br />What are the three basic core factors of SEO?<br />What is off-page/on-page optimization?<br /><ul><li>Directory submission
  3. 3. Article submission
  4. 4. Blog commenting
  5. 5. Forum posting</li></ul>Conclusion <br />2<br />
  6. 6. What is the Purpose of Search Engines?<br />Let’s discuss about the history of SE (Google)<br />To build large databases of useful information over the web.<br />To bring you ease in finding desired information. (How?)<br />To serve relevant information from across the globe. (How?)<br />What type of search Google provides us?<br />Anything more…?<br />3<br />
  7. 7. What this image expresses?<br />4<br />
  8. 8. There will be two scenarios<br />Scenario 1<br />Whatever you like, may be you get 50,50<br />Whatever you like, may be you fail to get it (irrelevant information) ~~~ what do you say about it? (failure)<br />Whatever you like, you will get 100% good and relevant results (successful)<br />Scenario 2<br />May be you will get 50,50 ranking (50% authority with search engine)<br />May be you will get total failure<br />May be you will get 100% good and effective ranking<br />5<br />
  9. 9. Review of Search Engine Era<br />6<br />
  10. 10. What is SEO?<br />SEO is a bridge between search engines and your website.<br />It is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results.<br />In paid, just follow the following steps:-<br /><ul><li>Pick your keywords
  11. 11. Set your budget
  12. 12. Get ranked</li></ul>Should we review our competitors or not?<br />Keyword research or competitor analysis?<br />What is white hat/ black hat/ grey hat & blue hat SEO?<br />SEO is all about what?<br /><ul><li>Keywords (some tools to identify for keywords, key phrase?)
  13. 13. Content (content is king)
  14. 14. Linking (one-way link building type,~~why?)</li></ul>7<br />
  15. 15. What is SEO?<br />Keywords<br />Content<br />Linking<br />8<br />
  16. 16. What is SEO?<br />9<br />
  17. 17. What is SEO?<br />10<br />
  18. 18. What is SEO?<br />11<br />
  19. 19. Search Engine Ranking Factors<br />12<br />
  20. 20. How Search Engine Works<br />13<br />
  21. 21. How Search Engine Works<br />Crawling<br />Indexing<br />Processing<br />Calculation<br />Relevancy<br />Retrieval<br />14<br />
  22. 22. Index Checking<br />What is index checking?<br />Why it is important to check it?<br />Should we check it in multiple search engine or not?<br />What is the purpose of indexing?<br />Let’s see some examples of it…<br />We can use some tools for it too such as http://www.thepcmanwebsite.com/google_page_cache_checker.shtml<br />You can also check it manually, how???<br />How to check back links? Manually and through tool…<br />Question/exercise:- how to check back links in MSN (BING)???<br />15<br />
  23. 23. Examples of Index Checking<br />16<br />
  24. 24. Examples of Index Checking<br />17<br />
  25. 25. SERP’s Review<br />Search Engine Result Pages (SERP)<br />Keyword (Search Term)<br />Organic Results<br />Sponsored Results<br />Keyword Competition<br />Anything more….?<br />18<br />
  26. 26. SERP’s Review<br />Search Engine Friendly URL e.g.<br /><ul><li>http://www.mglhusel.com/?p=42
  27. 27. http://www.pm-consultinggroup.com/internet-marketing-has-to-face-challenges-in-future/ </li></ul>Difference between SERP’s<br />Google penalization with Google Dance & Google Bombing<br />19<br />
  28. 28. Search Engine Optimization Life Cycle<br />Business case Analysis and Objectives <br />Keyword Research<br />Competitors Research<br />On-Page Optimization<br />Off-Page Optimization<br />Analysis and Reporting<br />Continuous Improvement and Monitoring<br />20<br />
  29. 29. Off page listing<br />What activities we have to perform in off page optimization?<br /><ul><li>Blog commenting
  30. 30. Forum posting
  31. 31. Article submission
  32. 32. Directory submission (both)
  33. 33. Press releases
  34. 34. What else???</li></ul>21<br />
  35. 35. Directory Submission<br />22<br />
  36. 36. Directory Submission<br />What do you say about directory submission?<br />Organized information??<br />What about the telephone directory? What’s special in it??<br />Types of directories?<br /><ul><li>General directories (general)
  37. 37. Niche directories (specific) e.g. travel directories etc </li></ul>23<br />
  38. 38. Few examples<br />Here are some live examples of directory submissions<br />What details in it that we have to submit there so that our listing will be approved.. How?<br />24<br />
  39. 39. Few examples (continued…)<br />25<br />
  40. 40. Benefits of DS (Directory Submission)<br />Directory Submission Increases Your Back links<br />Frequent Bot Visit<br />Free Link Building Method<br />Find Link Exchange Partner<br />Guarantees Search Engine Indexing<br />Brand Awareness<br />What else???<br />26<br />
  41. 41. Article Submission<br />27<br />
  42. 42. Article Submission<br />Another very important way to get back links… <br />Usage of article spinner ~~~ never ever<br />Let’s see the example here <br />This was our original statement “How To Plan Effectively For A Marketing Campaign”<br />In article Spinner “How To energy Effectively as A Marketing constitutional”<br />Free article submission or paid one? Idea of guest posting<br />28<br />
  43. 43. Few examples of article submission<br />29<br />
  44. 44. 30<br />
  45. 45. Advantages and Disadvantages of article submission<br />Advantages<br />Best way to get some quality back links<br />Syndication process<br />Importance of author bio in resources box<br /> Utilization of keyword in body or in resource box<br />What other advantages that we can get through article submission??<br />How to get advantage in viral marketing through article submission?<br />Disadvantages<br />You should have writing skills, if not then what will happen????<br />People can redirect from your article, no interest, why??<br />What else???<br />31<br />
  46. 46. Blog Commenting<br />32<br />
  47. 47. Blog Commenting<br />What is a blog?<br />“A blog (a contraction of the term "web log") is a type of website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order”<br />Another very effective technique to get back links<br />Should we focus in our own niche or not while doing blog commenting?<br />Keyword luv and comment luv?<br />Get back links with some good page rank too~~~ how?<br />How to increase the authority with effective blog commenting?<br />33<br />
  48. 48. Examples of blog commenting<br />34<br />
  49. 49. Examples of blog commenting<br />35<br />
  50. 50. Advantages of Blog Commenting<br />The basic advantages that we can get from BLOG Commenting are:-<br /><ul><li>Page Hunt
  51. 51. Back links</li></ul>It is a great way to get back links, some of very common advantages are:-<br /><ul><li>Brand Exposure
  52. 52. Residual Traffic (other’s blogger traffic toward your site)
  53. 53. More Comments On Your Blog</li></ul>But<br />You should avoid too many comments at same domain<br />Try to make some quality comment <br />Try to use different posts while commenting at the same domain<br />36<br />
  54. 54. Forum Posting<br />It is the most best way to get some quality back links<br />A great way to use “Signatures” in it<br />Use of main KW’s in Signatures<br />There are too many types of forums but we will mostly use Free Forums in SEO<br />Let’s see some of very good examples of some very good forums<br />http://forums.digitalpoint.com/ (usa-im)(cancer123)<br />37<br />
  55. 55. Examples of Forum Posting<br />38<br />
  56. 56. Another very good example is as follows:-<br />http://www.webmasterforumsonline.com/ (andrewdavid), (cdz54321)<br />39<br />
  57. 57. Examples of Forum Posting<br />40<br />
  58. 58. Advantages/disadvantages of Forum Posting<br />Advantages<br />You can get some quality back links<br />Do Follow Forums will be very helpful<br />You can also increase your brand very effectively <br />Disadvantages<br />You should do forum posting with some quality (so that you can get back links for ever)<br />Avoid too many usage of any single of forum otherwise you will be banned, even your IP will be banned so be careful <br />Don’t use too many signatures in any forum initially but you can after getting a great trust level<br />41<br />
  59. 59. Conclusion<br />What we get from all this discussion?<br />Search engine is the best way for online marketing<br />Off page activities are the best way to get quality back links and for authority building<br />We should focus on off page activities by looking at on page changes<br />We should change time to time not at a single time so that our organic value can increase<br />What else???<br />42<br />
  60. 60. Suggestions<br />43<br />