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David Lockie 'Using Open Source to Speed Up your Roadmap' BrightonSEO 2017

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How to eliminate the risk of investing in technology. Using open source software with public roadmaps, running lean, fast, agile programmes. Demonstrating successful examples of using personalised experiences across multiple channels with open source at the centre of the architecture.

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David Lockie 'Using Open Source to Speed Up your Roadmap' BrightonSEO 2017

  1. 1. David Lockie PRAGMATIC Using Open Source Software to Speed Up your Roadmap @pragmaticweb https://pragmatic.agency
  2. 2. @pragmaticweb pragmatic.agency d@pragmatic.agency
  3. 3. @pragmaticweb pragmatic.agency d@pragmatic.agency
  4. 4. Digital Sprawl Image: Build:LA http://cityhubla.github.io/LA_Building_Age/#12/34.0097/-118.3344 @pragmaticweb pragmatic.agency d@pragmatic.agency
  5. 5. ExperienceArchitectureData
  6. 6. Pragmatic Digital Platform Experiences Website front end Apps APIs Email template Social posts Feeds Structured data Search Chatbots Connected world Data CRM Single Customer View ERP Finances Business Intelligence Architecture Content management App backend/engine Marketing automation Email management Search engine IDAM Analytics Ecommerce IoT brokers Social networks
  7. 7. Pragmatic Digital Platform Experiences Website front end Apps APIs Email template Social posts Feeds Structured data Search Chatbots Connected world Data CRM Single Customer View ERP Finances Business Intelligence Architecture Content management App backend/engine Marketing automation Email management Search engine IDAM Analytics Ecommerce IoT brokers Social networks
  8. 8. @pragmaticweb pragmatic.agency d@pragmatic.agency ● Allows optimal pace of change at different layers ● Avoids license lock-in ● Reduces experimentation cost ● Minimises time spent maintaining non-value add functionality ● Gives you options to avoid time lost waiting for feature release ● De-risks your platform by allowing visibility of the roadmap ● Generally increased availability of suppliers Using open source as glue is just less risky
  9. 9. ● Maturity of digital and organisations ● Availability of experienced digital C-level people ● Carrots: data strategy and personalised experiences ● Sticks: GDPR, legislation and risk ● Sophistication of the SaaS marketing space ● Acceptance of FOSS - WordPress is every SEO’s favourite @pragmaticweb pragmatic.agency d@pragmatic.agency Why now?
  10. 10. PEI Media Experiences Website front end Apps APIs Email template Social posts Feeds Structured data Search Chatbots Connected world Data CRM Single Customer View ERP Finances Business Intelligence Architecture Content management App backend/engine Marketing automation Email management Search engine IDAM Analytics Ecommerce IoT brokers Social networks
  11. 11. Architecture Content management App backend/engine Marketing automation Email management Search engine IDAM Analytics Ecommerce IoT brokers Social networks PEI Media Experiences Website front end Apps APIs Email template Social posts Feeds Structured data Search Chatbots Connected world Data CRM Single Customer View ERP Finances Business Intelligence
  12. 12. PEI Media Experiences Search
  13. 13. PEI Media Experiences Website front end Architecture Content management IDAM Analytics Data Business Intelligence
  14. 14. PEI Media Experiences Website front end Architecture Content management IDAM Analytics Ecommerce Data CRM Single Customer View Finances Business Intelligence
  15. 15. PEI Media Experiences Website front end Architecture Content management IDAM Analytics Data CRM Single Customer View Finances Business Intelligence
  16. 16. PEI Media Experiences Website front end APIs Structured data Architecture Content management Marketing automation Search engine IDAM Analytics Data CRM Single Customer View Finances Business Intelligence Personalised experience
  17. 17. @pragmaticweb pragmatic.agency d@pragmatic.agency How are we going to optimise an experience for both humans and machines?
  18. 18. @pragmaticweb pragmatic.agency d@pragmatic.agency ● Don’t fear the sprawl, it’s part of the journey ● Use open source at the centre of your digital marketing platform ● Aim for a virtuous circle of data and experience ● Think about what personalisation could do for your business ● Good luck selling more coffee Key takeaways
  19. 19. Thanks! @pragmaticweb pragmatic.agency d@pragmatic.agency

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