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Visuals to Make Your Ideas Take Off
- 3. Visuals to Make Your Ideas Take Off Matt Vassar December 30, 2022 COM 88: High-Impact Tech Talk Stanford Continuing Studies Program
- 4. 3 1 2 Your Audience Design Theory Design Visually Three considerations for high-impact visuals:
- 5. 3 1 2 Your Audience Design Theory Design Visually Three considerations for high-impact visuals:
- 7. Choosing the Right Tool for the Task Pencil Computers Complexity of Tool Quick Sketches Complex Graphics Animation Reproducible Casual Drawing Unique Applications
- 8. Pencils are best for quick sketches
- 9. 3 1 2 Your Audience Design Theory Design Visually Three considerations for high-impact visuals:
- 11. Multimedia Learning (Mayer) How Much People Learn Voice Alone Voice Images
- 14. Modality Principle (Mayer) Text Alone How Much People Learn Voice Alone
- 15. Redundancy Principle (Mayer) Why COM 88’s students are the best in the world: * Our participation levels reach higher and higher peaks each week * We’re motivated to help one another succeed * We all have cool jobs and technical findings * We’re really, really, ridiculously good looking * Other classes don’t come close. * Go Giants!!!! * By the way, do you know what I’m saying right now?
- 16. Redundancy Principle (Mayer) Why COM 88’s students are the best in the world: * Our participation levels reach higher and higher peaks each week * We’re motivated to help one another succeed * We all have cool jobs and technical findings * We’re really, really, ridiculously good looking * Other classes don’t come close. * Go Giants!!!! * By the way, do you know what I’m saying right now? How Much People Learn Voice Images Voice Images Text
- 17. Redundancy Principle (Mayer) Why you should avoid text: • Audiences learn less • Cognitive overload • Verbal channels conflict • Two slightly different versions of same message • Text distracts from images
- 21. Coherence Principle (Mayer) COM 88 has the greatest students
- 22. COM 88 has the greatest students Coherence Principle (Mayer) Limited Visuals How Much People Learn Busy Visual
- 27. Segmentation Principle (Mayer) Segmentation Principle (Mayer)
- 28. Segmentation Principle (Mayer) Segmentation Principle (Mayer) 2+ Ideas Per Slide How Much People Learn 1 Idea Per Slide
- 32. $0 $0 $0 $1 $1 $1 $1 $1 $2 May June July August Price per Pound of Apples and Pears Apples Pears Apple Company of America
- 33. Apple prices are at an all-time high
- 34. …which is why people are buying pears
- 35. 3 1 2 Your Audience Design Theory Design Visually Three considerations for high-impact visuals:
- 37. So often, uncomfortable speakers end up making matters so much worse for themselves. They start off with a lack of confidence, which manifests itself in their physical delivery. Because they are unconfident, they may speak softly or avoid eye contact. They may use a lot of filler words, or begin stuttering over various words and phrases. Of course, this poor delivery results in the audiences getting bored, and then the speaker picks up on that. As speakers feel that their audiences don’t care about what they have to say, it only results in sapping their confidence further, which starts the process all over again. In order to avoid this, a speaker should always be confident in him or herself. This will help with delivery and create positive feedback from the audience.
- 38. A problem with speaking – Lack of confidence breeds poor delivery. – Poor delivery bores audiences. – Bored audiences sap a speaker’s confidence.
- 39. A Problem with Public Speaking: Lack of Confidence Bored Audiences Poor Delivery
- 40. Data that (Visually) Excites Matt Vassar December 30, 2022 COM 88: High-Impact Tech Talk Stanford Continuing Studies Program
- 41. # of Worms Caught by Hour of Day 4 AM 5 AM 6 AM 7 AM 8 AM 9 AM 10 AM Robin 10 9 9 5 3 2 0 Sparrow 7 7 6 4 3 1 1 Pigeon 6 5 5 3 2 0 0 Eagle 3 3 3 2 1 0 0 Ostrich 0 0 2 1 0 0 0 Average 5.2 4.8 5 3 1.8 0.6 0.2
- 42. # of Worms Caught by Hour of Day 4 AM 5 AM 6 AM 7 AM 8 AM 9 AM 10 AM Robin 10 9 9 5 3 2 0 Sparrow 7 7 6 4 3 1 1 Pigeon 6 5 5 3 2 0 0 Eagle 3 3 3 2 1 0 0 Ostrich 0 0 2 1 0 0 0 Average 5.2 4.8 5 3 1.8 0.6 0.2
- 43. 4 AM 5 AM 6 AM 7 AM 8 AM 9 AM 10 AM Robin 10 9 9 5 3 2 0 Sparrow 7 7 6 4 3 1 1 Pigeon 6 5 5 3 2 0 0 Eagle 3 3 3 2 1 0 0 Ostrich 0 0 2 1 0 0 0 Average 5.2 4.8 5 3 1.8 0.6 0.2 Highlight Key Information # of Worms Caught by Hour of Day Sparrows can catch worms late in the day
- 44. We Must Partner with Sparrows!
- 46. 13% 17% 57% 13% Salaries Fun Ads Equip. Our Team’s Expenses
- 48. Our Team Needs to Reenergize
- 50. Our Team’s Budget for Fun
- 51. Our Team Needs to Reenergize
- 53. 3 1 2 Your Audience Design Theory Design Visually Three considerations for high-impact visuals: