28. Be Visual
Multimedia Learning
Mayer, Richard (2001). Multimedia Learning.
Design Cambridge University: New York.
29. Be Visual
Modality Principle
Mayer, Richard (2001). Multimedia Learning.
Design Cambridge University: New York.
30. Be Visual
Redundancy Principle
Mayer, Richard (2001). Multimedia Learning.
Design Cambridge University: New York.
31. Be Visual
# of Worms Caught by Hour of Day
4 AM 5 AM 6 AM 7 AM 8 AM 9 AM 10 AM
Robin 10 9 9 5 3 2 0
Sparrow 7 7 6 4 3 1 1
Pigeon 6 5 5 3 2 0 0
Eagle 3 3 3 2 1 0 0
Ostrich 0 0 2 1 0 0 0
Average 5.2 4.8 5 3 1.8 0.6 0.2
Design Design
32. Be Visual
# of Worms Caught by Hour of Day
4 AM 5 AM 6 AM 7 AM 8 AM 9 AM 10 AM
Robin 10 9 9 5 3 2 0
Sparrow 7 7 6 4 3 1 1
Pigeon 6 5 5 3 2 0 0
Eagle 3 3 3 2 1 0 0
Ostrich 0 0 2 1 0 0 0
Average 5.2 4.8 5 3 1.8 0.6 0.2
Design
33. Be Visual
# of Worms Caught by Hour of Day
4 AM 5 AM 6 AM 7 AM 8 AM 9 AM 10 AM
Robin 10 9 9 5 3 2 0
Sparrow 7 7 6 4 3 1 1
Pigeon 6 5 5 3 2 0 0
Eagle 3 3 3 2 1 0 0
Ostrich 0 0 2 1 0 0 0
Average 5.2 4.8 5 3 1.8 0.6 0.2
Sparrows can catch worms late in the day
Design
36. One Slide, One Idea
Coherence Principle
Mayer, Richard (2001). Multimedia Learning.
Design Cambridge University: New York.
37. One Slide, One Idea
Segmentation Principle
Mayer, Richard (2001). Multimedia Learning.
Design Cambridge University: New York.
38. One Slide, One Idea
My Quarterly Budget Food:
• Necessary for survival
13% 13%
• Cash back via credit card (1%)
Food
17%
Rent
Tuition Rent:
Fun • Necessary for survival
• Rigid, not easy to change price
57%
Tuition:
• Worth the investment (?)
13% 13% • Majority of wealth goes here
17% Fun:
• Clothing
57%
• Leisure (surf and ski rentals)
• Gas for car
Design
39. One Slide, One Idea
My Quarterly Budget
13%
Fun
Other
87%
Design
41. Design For Everybody
This sentence is written in plain text using a size 14 font…
This sentence is written in plain text using a size 24
font…
This sentence is written in bold
using a size 36 font…
And this one is size 48 font!
Design
42. Design For Everybody
Dark background Light background
with light text with dark text
Dark Background Light background
With dark text With light text
Limit number of colors used
Design
60. References
Atkinson, Cliff (2005). Beyond Bullet Points. Microsoft: Redmond, WA.
Columbia Accident Investigation Board (2003). Report. 1. Available:
http://shemesh.larc.nasa.gov/fm/ifm2003/cmh-caib-presentation.pdf
Duarte, Nancy (2008). Slide:ology. O’Reilly: Sebastapol, CA.
Mayer, Richard (2001). Multimedia Learning. Cambridge University: New York.
Mayer, Richard. and Moreno, Roxanna. (1991). A Cognitive Theory of Multimedia
Learning: Implications for Design Principles. ACM SIGCHI Conference on Human
Factors in Computing Systems: Los Angeles, CA.
Parker, P; Chao, D; Norman, I., and Dunham, M (2003). Orbiter Assessment of STS-
107 ET Bipod Insulation Ramp Impact. Available:
http://www.nasa.gov/pdf/2203main_COL_debris_boeing_030123.pdf
Pavio, Allan (1971). Imagery and Verbal Processes. Holt, Rinehart, and Winston:
New York.
Tufte, Edward (2006). The Cognitive Style of PowerPoint. Graphics: Cheshire, CT.
61. Information on Tutorials
Website: www.stanford.edu/class/engr103/msande
Only one member from each group should sign up
Must sign up more than 24 hours in advance
Tutorials meet in Huang 49
Scheduling emergency: contact mvassar@stanford.edu
62. Information on Tutorials
Website: www.stanford.edu/class/engr103/msande
Only one member from each group should sign up
Must sign up more than 24 hours in advance
Tutorials meet in Huang 49
Scheduling emergency: contact mvassar@stanford.edu
Come Prepared
