Be Amazing: 5 Rules for Great Presentations

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We all need to communicate ideas and, for business purposes, the ability to run a successful presentation is essential. In this session we discuss five rules to help guide your planning and delivery.

Be Amazing: 5 Rules for Great Presentations

  1. 1. Be Amazing 5 Rules for Great Presentations Jeff Casimir / @j3 / jeff@casimircreative.com
  2. 2. Our Goal To be a GREAT communicator
  3. 3. Greatness = Knowledge + Practice
  4. 4. Why? Your skills are not enough We all need to sell
  5. 5. Our Method Understand the 5 essential steps to effective teaching
  6. 6. Our Process Lecture Review Tools Discuss
  7. 7. 1.Make Rules
  8. 8. 1.Make Rules Starting with You
  9. 9. 1. Make Rules: For You Be Early
  10. 10. 1. Make Rules: For You Start on Time
  11. 11. 1. Make Rules: For You You Have Less Than Five Minutes
  12. 12. 1. Make Rules: For You Never Equivocate
  13. 13. 1. Make Rules: For You Respect Your Audience
  14. 14. 1. Make Rules: For You Do the Math
  15. 15. 1. Make Rules: For You Number of Attendees x Presentation Time Opportunity Cost
  16. 16. 1. Make Rules You’d Better Be Worth It!
  17. 17. 1.Make Rules And for Them
  18. 18. 1. Make Rules Appreciate Clarity
  19. 19. 1. Make Rules Define Expectations
  20. 20. 1. Make Rules No Questions If you say it, MEAN IT!
  21. 21. 1. Make Rules No Laptops?
  22. 22. 1. Make Rules Just be Clear
  23. 23. 2.Have a Point
  24. 24. 2. Have a Point “Talk About”
  25. 25. 2. Have a Point It’s not about You!
  26. 26. 2. Have a Point It’s about US!
  27. 27. 2. Have a Point Define Success
  28. 28. 2. Have a Point What is the ONE THING they can’t leave without?
  29. 29. 2. Have a Point If you can’t answer that...
  30. 30. 2. Have a Point Don’t Bother!
  31. 31. 2. Have a Point Keep yourself focused
  32. 32. 2. Have a Point Have a Structure
  33. 33. 2. A Point : Structure Step 1: Inspire
  34. 34. 2. A Point : Structure : Inspire Why should they CARE?
  35. 35. 2. A Point : Structure : Inspire If they don’t care, what can you possibly achieve?
  36. 36. 2. Have a Point : Structure Step 2: Equip
  37. 37. 2. A Point : Structure : Equip They need TOOLS
  38. 38. 2. A Point : Structure : Tools •Confidence •Familiarity •Safety •Launch Point
  39. 39. 2. Have a Point : Structure Step 3: Direct
  40. 40. 2. A Point : Structure : Direct What will they DO?
  41. 41. 2. A Point : Structure : Direct What supports will they have?
  42. 42. 2. A Point : Structure Step 4: Measure
  43. 43. 2. Point : Structure : Measure How will you know it worked?
  44. 44. 2. Have a Point : Structure 1. Inspire 2. Equip 3. Direct 4. Measure
  45. 45. 3.Shoot for 70
  46. 46. 3. Shoot for 70 “I don’t know my audience.”
  47. 47. 3. Shoot for 70 Make it Up!
  48. 48. 3. Shoot for 70 Script Out Characters
  49. 49. 3. Shoot for 70 What do each of these people know already? •The Newbie •The Average •The Expert
  50. 50. 3. Shoot for 70 And what do they want to know?
  51. 51. 3. Shoot for 70 Newbies
  52. 52. 3. Shoot for 70: Newbies Easily Impressed
  53. 53. 3. Shoot for 70: Newbies Easily Overwhelmed
  54. 54. 3. Shoot for 70: Newbies Can they prepare ahead of time?
  55. 55. 3. Shoot for 70 : Newbies
  56. 56. 3. Shoot for 70 Average
  57. 57. 3. Shoot for 70: Average They know a thing or two
  58. 58. 3. Shoot for 70: Average They are the weight that tips scales
  59. 59. 3. Shoot for 70 Experts
  60. 60. 3. Shoot for 70 Many “experts” are really “jerks”
  61. 61. 3. Shoot for 70 You are not the Internet
  62. 62. 3. Shoot for 70 Ignore the experts
  63. 63. 3. Shoot for 70: Average Think about who’s not there
  64. 64. 3. Shoot for 70 Aim for 70%, Hit 50%-90%
  65. 65. 3. Shoot for 70 These are your community
  66. 66. 3. Shoot for 70 Convert them and you win
  67. 67. 4.Break Expectations
  68. 68. 4. Break Expectations This can be done wrong
  69. 69. 4. Break Expectations “Shock” is over
  70. 70. 4. Break Expectations Animations Don’t Count
  71. 71. 4. Break Expectations It’s about content
  72. 72. 4. Break Expectations How can you be different?
  73. 73. 4. Break Expectations Pre-Survey
  74. 74. 4. Break Expectations Hardcopy Materials
  75. 75. 4. Break Expectations Interaction
  76. 76. 4. Break Expectations Puzzles, Tasks, Games
  77. 77. 4. Break Expectations Two Screens for Live Coding
  78. 78. 4. Break Expectations Movies, Music, Lights, Sounds
  79. 79. 4. Break Expectations Enhance the message, or skip it!
  80. 80. 5.Tell a Story
  81. 81. 5. Tell a Story It’s not about the details
  82. 82. 5. Tell a Story Communicators tell stories
  83. 83. 5. Tell a Story Your plan is like the arc of a story
  84. 84. 5. Tell a Story STORIES PRESENTERS •Problem •Inspire •Struggle •Equip •Solution •Direct •Conclusion •Measure
  85. 85. 5. Tell a Story Stories create a personal connection
  86. 86. 5. Tell a Story Characters Challenges Solutions
  87. 87. 5. Tell a Story Perform
  88. 88. 5. Tell a Story You are on STAGE
  89. 89. 5. Tell a Story And these people MATTER
  90. 90. 5. Tell a Story You are there to SERVE them
  91. 91. 5. Tell a Story And you can do it!
  92. 92. 1.Make Rules
  93. 93. 2.Have a Point
  94. 94. 3.Shoot for 70
  95. 95. 4.Break Expectations
  96. 96. 5.Tell a Story
  97. 97. Tools
  98. 98. Tools : Software • Keynote Better Presentation Software • Skitch Game-changing Screenshots • OmniGraffle Vector Graphics for Normal People • OmniGraphSketcher Amazing Graphs when Numbers Don’t Matter • ScreenFlow Easy Screencasting
  99. 99. Tools : Resources • Flickr Amazing, Creative-Commons Photos • iStockPhoto When You Can’t Find It on Flickr • PresentationZen Good, Short Articles & Examples
  100. 100. Tools : Everything Else • MacMini Reliable Dual-screen Display • Your Own Projector Be Prepared • The Non-Designers Design Book Vector Graphics for Normal People • Color Index 2 Infinite Colors
  101. 101. Be Amazing 5 Rules for Great Presentations Jeff Casimir / @j3 / jeff@casimircreative.com
  102. 102. Images http://www.flickr.com/photos/deathtogutenberg/2339726414/ http://www.flickr.com/photos/jam343/1703693/ http://www.flickr.com/photos/pasq/2702025494/ http://www.flickr.com/photos/sir_leif/2929457183/
  103. 103. November 14 & 15 December 5 & 6 December 12 & 13 http://jumpstartlab.com

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