2. In order to create my media products (music video,
poster and advert), I had to use many different types of
technology to help me make sure that the planning,
production and editing stages of my products were
displayed at a professional level.
INTRODUCTION
3. Google Forms – I used this to create my audience
questionnaire. The program allowed me to design a formal
and straight forward questionnaire that would allow me to
receive responses from my target audience. I used google
forms during the pre production stages to ask my audience
what they thought made a good media product so I could
gain knowledge on what my audience wants.
Storyboard That – I used this program on the internet to
create a storyboard. I decided to use this program instead
of doing it by hand because I thought that it would look
neater and be easier to understand what are intentions
were for each shot.
Pre-Production & Planning
Storyboard That
4. PowerPoint – I used Microsoft PowerPoint to create my
evaluations in a interesting visual way. PowerPoint is also
easy to use which helped speed the writing process along.
Slideshare – To show these PowerPoints on Blogger, I
uploaded the PowerPoint onto slideshare then embedded
the final product onto blogger.
DSLR Camera – We used DSLR camera’s for test photo and
video shoots so we could get an idea of how to use them,
what the quality of the images would look like and to
understand what camera shots we would use and how
they would look.
Pre-Production & Planning
5. Any Difficulties?
Storyboard That – This program was quite time
consuming, but we still used it because we wanted
our storyboard to be as neat as possible.
DSLR Camera – As these camera’s are designed to a
professional level, they can be quite difficult and
complex to use, so it took us some time to
understand how to use it.
Pre-Production & Planning
6. DSLR Camera’s – This camera played a vital part in the production
process. We used the camera to record and capture the footage for
the music video and for the images we would use on our print
products. Because it is a professional camera, we were able to not
only get good quality shots, but we could also change the focus and
make certain areas of the shot stand out more.
iPhone 5C – Whilst we were doing some final shots for our
photoshoot, the DSLR camera ran out of battery. However, we
decided to use Louisa’s iPhone to take some final pictures. Luckily,
the quality on the phone was good, so we decided that we could
use them on our print products if we wanted to.
Lighting – From the very beginning of pre production, we decided to
use natural lighting to highlight the video’s naturalistic feeling.
Because of this, we did not use any lighting equipment/protection.
Production
7. Any Difficulties?
DSLR Camera – The camera ran out of battery toward the
end of the shoot, but we manage to resolve the problem
by using Louisa's phone.
Natural Lighting – Because we were surrou8nded by trees,
the barks off of them usually blocked the sunlight, making
some shots slightly darker then they should be. However,
we decided to not edit this because it still highlights the
naturalistic element of the video.
Production
8. Adobe Photoshop – I used this program to create my print products.
Photoshop allows me to create professional looking work thanks to it’s
wide variety of editing options. I decided to make use of the options I
had by playing around with the colours so the model was in black and
white whilst the woodland’s were colourful to show a clear contrast in
the atmosphere and the emotions the model is feeling.
Post-Production
9. Apple Mac – I used these computers when using Photoshop as they are quicker and more reliable
than standard computers. Because of this, many of the tasks I had to do, from typing on the blog to
using Photoshop were a lot less time consuming, and the fluidity of the computer allowed me to
use certain programs more freely.
DailyMotion – Because of Taylor Swift’s heavy copyright rules, our group could not upload our video
to YouTube. Instead, we uploaded it to DailyMotion, which is a lesser known video sharing website.
The video has been on the website for couple of months, and hasn’t been taken down yet, which
has become very beneficial as we had to share it with other people to get audience feedback.
Premiere Pro – In order to edit our music video to a professional standard, we used the premierepro
program on the Apple Mac’s, This program allows users to edit their own videos and it gives the
user a wide variety of tools and options that they can use. We could’ve used another editing
program, such as Windows movie maker, but premiere pro is the only program that was both free
and complex. Premiere pro worked very well when we were editing our video, and we included not
only some basic effects such as slow motion and close-up's, but we also managed to converge two
separate shots together and edit the colours so certain aspects of shots could be highlighted.
Post-Production
10. Any Difficulties?
Photoshop – Due to it’s professional nature, and despite the fact that I have used
Photoshop in the past, I still had some trouble using some of the tools on the
program. However, I admit that what I wanted to achieve was ambitious for my
knowledge of what I can do with Photoshop, but I wanted to challenge myself and
make use of what the program had to offer.
DailyMotion/Apple Mac – For some reason, we couldn’t watch our music video on
DailyMotion when using the macs because the website wouldn’t work. Because of
this, our group couldn’t go back and watch it individually if we needed help
referencing a certain part in the video. We resolved this by adding the original video
file to the group’s google drive so it could be watched when we log into the groups
google account.
PremierePro - Because it is a professional piece of software, it took some time to
understand the different tools available, so it was time consuming. However, we
managed to get used to the options and how to use them and eventually we managed
to be able to easily use the program.
Post-Production
11. For the evaluation, we have to show that we understand how to use technology. Because of this, for
each question for the evaluation, we had to present our answer using a different program.
Blogger – Our group have used blogger for the entire project. We have used it to post about group
meetings and upload our work. For question 1, I simply typed up my answer on blogger because It
was a long answer and I didn’t want to answer it on a program such as Prezi or PowToons because
it would be too time consuming.
SoundCloud – For the 2nd question, I decided to record my voice and then upload the recording to
SoundCloud and then upload it to the group’s blog because once again, my response to the
question was long, but typing the question up would also be time consuming.
Prezi – I used this program for question 3 to show the results I received from my audience feedback
for my print products. Prezi is a smooth program that easily breaks up your presentation into
different sections, which is very beneficial as the audience feedback includes different subject
matters such as demographics and people’s thoughts on improvements.
PhotoBooth – We used the photobooth progrm on the Apple Macs to record people’s reactions
when watching our music video as it was a different way of showing what responses we received
from our target audience.
PowerPoint/Slideshare – For this question, I used PowerPoint as it is a program I am very aware of
and have used many times, so it has been very easy to use. I then uploaded this PowerPoint to
Slideshare so it could be viewed on blogger.
Evaluation
