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Genre and Target Audience 
Sam Young
The Walking Dead is a TV adaption 
of the graphic novel of the same 
name that started in 2003 and is a 
monthly comic book series, at the 
moment it is on its 135th issue. The 
show aired in 2010 and at the 
moment is half way through its 5th 
season. The show is set in America 
and follows Policeman Rick 
Grimes who has just woken up 
from a coma. The show revolves 
around his group and there 
struggle with zombies and other 
survivors in the zombie 
apocalypse. The show airs on AMC 
in America and FX in the UK.
Robert Kirkman 
Robert Kirkman initially created The Walking Dead as 
the zombie film that never ends, he wanted to see 
what would happen after the credits. He also states 
that the show and comic focus on the drama of the 
people the zombies are just added characters and 
dilemmas. Also in the world of The Walking Dead there 
is no such things as zombie, the characters don’t know 
anything about zombies that’s why the characters 
never refer to the zombies as actual zombies the give 
them nicknames like biters and geeks.
Themes and Genre 
The genre of The Walking Dead is horror, thriller, 
suspense, and drama. The theme of The Walking Dead 
is how people would coup in a zombie apocalypse, 
what they characters would do to survive and how they 
react to the zombies and other humans in the 
apocalypse.
Target Audience 
The target audience for The Walking Dead I would say is teens, 
young adults and adults. The show is 18 rated and gets shown on 
cable TV at 10 o’clock. The content of the show is very gory, 
graphic and has adult themes which very much perfect for teens 
and adults interested in horror and gore. The TV networks FX 
and AMC content very much focus on great TV drama and there 
demographic is mostly teens and adults.
Keynotes 
The Walking Dead is perfect example of horror, gore and drama 
for the small screen. The special effects make up for the zombies 
is brilliant at making the show feel realistic and keeping you in 
that world. The weak part of the show is the CIGI, which really 
takes away from scenes and you can clearly see that its CIGI.

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Genre and Target Audience The Walking Dead

  • 1. Genre and Target Audience Sam Young
  • 2. The Walking Dead is a TV adaption of the graphic novel of the same name that started in 2003 and is a monthly comic book series, at the moment it is on its 135th issue. The show aired in 2010 and at the moment is half way through its 5th season. The show is set in America and follows Policeman Rick Grimes who has just woken up from a coma. The show revolves around his group and there struggle with zombies and other survivors in the zombie apocalypse. The show airs on AMC in America and FX in the UK.
  • 3. Robert Kirkman Robert Kirkman initially created The Walking Dead as the zombie film that never ends, he wanted to see what would happen after the credits. He also states that the show and comic focus on the drama of the people the zombies are just added characters and dilemmas. Also in the world of The Walking Dead there is no such things as zombie, the characters don’t know anything about zombies that’s why the characters never refer to the zombies as actual zombies the give them nicknames like biters and geeks.
  • 4. Themes and Genre The genre of The Walking Dead is horror, thriller, suspense, and drama. The theme of The Walking Dead is how people would coup in a zombie apocalypse, what they characters would do to survive and how they react to the zombies and other humans in the apocalypse.
  • 5. Target Audience The target audience for The Walking Dead I would say is teens, young adults and adults. The show is 18 rated and gets shown on cable TV at 10 o’clock. The content of the show is very gory, graphic and has adult themes which very much perfect for teens and adults interested in horror and gore. The TV networks FX and AMC content very much focus on great TV drama and there demographic is mostly teens and adults.
  • 6. Keynotes The Walking Dead is perfect example of horror, gore and drama for the small screen. The special effects make up for the zombies is brilliant at making the show feel realistic and keeping you in that world. The weak part of the show is the CIGI, which really takes away from scenes and you can clearly see that its CIGI.