1. CW22, Raleigh
Client Presentation
Sam Kahle, Kate Robertson, Martina Allen, and Gary Barber

2. Why SEO and Social Media Matters
- Social media allows marketers to engage with a specific
target audience in the most direct form.
- People are being informed by search results more and
more
- TV commercials and billboard ads just aren’t cutting it

3. Plans for The CW
- Increase engagement
- Boost social media numbers
- Reach new demographic
- Adults: Ages 25-35
- Teens: Ages 13-18
- Renovate website
- Rework SEO components

4. Comparison of Effectiveness
February March

5. Problems
Social Media
- Keeping Twitter Engagement high
- Low intent on Instagram
SEO
- Not Mobile Friendly
- Missing some Alt-text Tags
- Missing Meta Tags

6. Website Usability

7. Website Usability
- General Comments:
- Good... But could be better
- Side Navigation and Top Navigation are good.
- Could use more visuals

8. Website Usability
Page-Speed Analysis:
- Using Google Developer:
- Desktop: 45/100
- Mobile: 33/100

9. Website Usability
Ways to improve:
- Mobile and Desktop Usability
- Compress image files
- Get rid of Javascript and CSS
- User Experience
- Misleading Entertainment tab

10. SEO Audit
- Link Accessibility
- Alt Text Usage
- UX and Mobile Friendly
- Appropriate URL names
- Titles and Tags
- Duplicating Content

11. The Social Media Plan
- Facebook:
- Post twice a day
- Use more visual content
- Twitter:
- Tweet once per hour and
- Tweet during popular shows.
- Instagram:
- Post ‘behind the scenes’ pictures.
- Ask questions in your captions that emphasize engagement.

12. KPIs
Website: Page views
Blog: Hits per post, hits per week, click, etc.
Social Media: Likes per weeks, measuring engagements
over a timeframe, utilizing Facebook’s “Seen” feature.

13. Contest Suggestions
- Character Look-Alikes
- 4th of July
- Sunrise/Sunset
- Halloween Costume

14. Conclusion
Online presence needs work
Renovate site to be mobile
friendly
Continue effective engagement
on social media