All Google Updates from May to June 7 2021

1. Google Updates for June 2021

2. Previous
Google
Updates
April 26 Quality Update that affects
indexing
May 22 Google is Off The charts
update which lasted til May 29 –
unusual traffic spike
Mobile-first Indexing

3. Quality Update
This includes existing Google Search signals
such as mobile-friendliness, safe-browsing,
HTTPS, and intrusive interstitial guidelines.
It also includes metrics in Google’s Web Vitals
to do with a site’s loading speed, interactivity,
and visual stability.
For site owners and others, understanding
these signals and making the necessary changes
should be a priority.
Among the steps to take are optimizing for
mobile, improving page speeds, CTAs, and alt
text for images.

4. Off the Charts
Sudden Traffic Spike
Mostly positive impact
Details are yet to be revealed
If your website got a negative
impact no need to change anything

5. Other Updates
Google's Mobile First Indexing is not done -
Google is still working on it **
Not indexing Pages? Give it time, sometimes it
helps. google cannot crawl all pages of websites
across the interwebs
Changing / Tweaking Meta Title Tag will not
help a website that's been hit buy Googles
Quality Update <Tweaking title tags won't
improve your rankings after quality drop>

6. Other Updates
• New Search Console
Feature for Rich
Results (New
performance report
available for some
websites)

7. BLISSDRIVE
June Algorithm Update
First Major Rollout in 6 months

8. Google June
2021 Core Algo
Update
Two Part update that is intended to
improve results
First batch rolled out between June 2 - 4
Slow rollout might take weeks
Second batch to be rolled out in July 2021
– they named it July Core Update 2021

9. Google June
2021 Core Algo
Update
Decrease of traffic from 25-80%
Sitewide rankings went down
(entertainment, education, lawyer sites)
Organic results will go down. A site lost
80% of its traffic
US, UK EU sites are affected by this
update

10. Search Engine
Activity

11. Search Engine
Activity

12. Search Engine
Activity

13. Search Engine
Activity

14. Search Engine
Activity

15. Search Engine
Activity

16. Effects on
Websites

17. Effects on
Websites

18. Effects on
Websites

19. Effects on
Websites

20. Google News
Updates
Article Level
Factors/Signals
Site Level Google News
Factors
UGC Site Spam and
Hacks

21. Article Level
Factors/Signals
Article byline that link to a bio
describing the author's credentials
and expertise
Article's publishing date
Labeling to indicate article type:
Opinion, news, etc

22. Site Level
Google News
Factors - to help
understand a
site's purpose,
organizational
structure etc.
Mission statement
Editorial policies and standards
Staff information and bios for business staff
Non-generic contact information
Other organizational information like owners, funding source, state-
sponsorship, relation to political parties etc (how is the organization funded)

23. Prevent portions
of your site from
being used for
spam by hacks
Thin / low quality UGC
Hacked UGC
Spam UGC
Site hit by Manual Action: Sprint &
Mozilla

24. CLS SCORES
Update in GSC
CLS is the unexpected shifting of web page elements while the
page is still downloading. The kinds of elements that tend to
cause shift are fonts, images, videos, contact forms, buttons
and other kinds of content
When does CLS trigger?
Images without dimensions
Ads, embeds, and iframes without dimensions
Dynamically injected content
Web Fonts causing FOIT/FOUT
Actions waiting for a network response before updating DOM

25. CLS in GSC
• What positive impact
looks like.
• View this on Page
Experience Report.

26. More Updates
Regular expression filter on GSC so we
can do negative matching
People Also Asked will be changed to
Learn more Header
GMB Changes in Italy and USA
Google Merchant Updates Policies
SERP Changes

27. Regular
Expressions will
now allow us to
do negative
matching

28. People Also Asked
will be changed to
Learn more Header

29. GMB Changes in
Italy –
Say: "Hey
Google, bring
my business
online." - this
will create a
google my
business profile

30. GMB Changes –
Now Allows
users to hide
their phone
number in GMB
listing

31. Snack pack
shows a tab that
says New on
Google

32. Google
Merchant
Updates Policy –
If you get
“Website needs
improvement”
warning – check
the ff:
landing pages
login requirements
parked domain
incomplete checkouts
interstitial ads
broken links

33. Happy Weekend!