Digital Marketing presentation, City University London - leisure

1. Kassandra Palace Hotel
The Mediterranean Destination
Halkidiki – Greece
Raya Salame – Manuel Marrone – Mitroi Ovidiu - Fotis Athanassopoulos

2. The Mediterranean Destination
 A resort hotel located in Greece
 200 Hotel Rooms 100 Bungalows
 Five Star Accommodation
 Wellness and Spa
 Direct access to the sea

3. HOME PAGE & SITE STRUCTURE
 TITLE TAG: Beach Summer Holiday in Halkidiki Greece 5
star Kassandra Palace Hotel
 DESCRIPTION: Special offers for your perfect beach holiday
in Greece , Halkidiki at Kassandra Hotel. Comfort, Luxury
and Service in an unforgettable 5 star experience.
 MAIN KEY WORDS/PHRASES: Kassandra Palace Hotel,
Holiday Greece, Halkidiki Greece, beach holiday, summer
holiday, 5 star hotel Greece, Aegean Sea, etc.

4. HOME PAGE & SITE STRUCTURE

5. HOME PAGE & SITE STRUCTURE

6. HOME PAGE & SITE STRUCTURE
INFORMATION
SPECIAL
OFFERS Facilities, Events,
Accommodatio
n & Prices, Local
Area
Home
BOOK

7. SEO CAMPAIGN
• OBJECTIVE: Making it easy for our target audience to be
informed about our service and to find our website
• TARGET AUDIENCE: People looking for beach holidays,
couples, families, willing to spend a high amount of
money
• METHOD: Improving Google’s trust upon our website and
optimizing the relevance of our content and key
words/phrases.
• Optimizing the usability of the website by keeping it
simple and efficient to improve the user experience.

8. Using Google Analytics
Use Google Analytics to:
 Filter out the non-profitable key words/phrases and
optimize the content as required.
 Observe the traffic on the website and on which
pages users decide to leave.
 Evaluate booking agencies and other external links.

9. EXTERNAL LINKS
 Main providers of external links are Review and Ranking sites,
some of which are very popular ( TripAdvisor.co.uk)
 Customer Reviews on Social Media or Booking Sites like
Trivago
 Links from Affiliates
 Amongst our facilities, we provide a conference room with a
capacity of 250 people. Companies that host such meetings
will provide external links on social media or on their website.
 Blogs, Articles, etc.

10. E-mail Marketing
Create the database
 At check in
 Online
 Via booking agencies

11. E-mail Marketing
 Thank you email
 Survey
 Newsletter
 Monthly Updates
 Promotional Codes

12. Social Media Campaign

14. FACEBOOK – The perfect way to keep
Kassandra Palace connected to the world

15. FACEBOOKFACEBOOK – The perfect way to keep
Kassandra Palace connected to the world

16. FACEBOOKFACEBOOK – The perfect way to keep
Kassandra Palace connected to the world

17. FACEBOOK :FACEBOOK – The perfect way to keep
Kassandra Palace connected to the world
Sharing photo ALBUMS in the FB PAGE is a FREE and SMART WAY to
attain potential clients
Photo sells itself

19. FACEBOOKINSTAGRAM – The incredible tool to expose &
promote Kassandra Palace with a “click”

20. FACEBOOKINSTAGRAM – The incredible tool to expose &
promote Kassandra Palace with a “click”

21. FACEBOOKINSTAGRAM – The incredible tool to expose &
promote Kassandra Palace with a “click”

22. Affiliates
 Transfers
 Airport transfer by taxi or bus for
groups with A2bTranfer.com
 Car Rental to discover all the
natural and cultural beauties
with Mastercar-greece.com
 Ferries from Thessaloniki to
Athens and the Cyclades Islands
with Ferriesingreece.com
* Special fares for direct bookings

23. Affiliates
 Local Activities
 Mountain bike, hiking, or horse
ride in the pine forest of Halkidiki
 Relax in sandy beaches, scuba
diving through the caves around
the rocky coast
 All kind of restaurant, from
Souvalaki grill to fresh seafood
and traditional greek meze
surrounded by the coastal views
 Discover the area full of
historical sites and landscapes
cruising the peninsula or tripping
by car

24. Thank you for listening